(If your site does not offer such equipment, you can still offer "information" on these topics.)

But how do you decide what those other webmasters will write when they link to your site? That's easy. You do it by giving other webmasters exact code they can paste into their sites.

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Now back to actually getting those links to your site...

Getting Links

Earlier we talked about importance of having quality sites link to your website. And that's not an easy task. In fact, getting quality sites to link to your site takes a bit of originality. You can't just slap up a "link to us" page and hope job gets done.

Many webmasters simply search web and then email related sites asking for a link swap. In my opinion that is too time-consuming and tedious.

There are lots of other ways to grow number of links into your site. There are many automated solutions available such as link farms and like, but be careful with those. Many such networks are not search engine friendly and using them can actually hurt your site. You have to be careful when selecting a link strategy.

Your link strategy should include a way for people to get a link from your site to theirs, as well as create a link from their site to your site. And if you can automate entire process you'll save lots of time.

Building a link strategy at your website is an important step that will help you more than you realize, especially as time goes on. So make it one of first of your Internet marketing steps.

Once your link building infrastructure (something like above example) is in place, you need a few ways to get webmasters linking. Below are a few strategies you can use.

1.Pre-license all your best stuff.

As you create your own tips, articles or content for your website or email newsletters, consider pre-licensing it to others. Pre-licensing it for others is as simple as including a short footer after your work. It looks something like this:

"You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is including following footer..."

*Article by YOUR NAME, visit www.YourWebsiteUrl.com for more original content like this.

Getting idea? This takes no extra work on your part since you already write article. A simple footer like that lets you pre-licensed it to entire web. Your links will be growing continually with no extra effort. There are lots of websites in need of decent content. Supply it and you can benefit greatly - if you do it right!

2. Bribe webmasters into linking up.

The next strategy that can work very well is "bribe". In a nutshell, you simply give something of value away to anyone who links to your site.

When done correctly, this strategy can be extremely powerful. All you need to get started is a few text links that people can use to link to your site, and a way to automate all aspects of "bribe".

Note: The tool that automates your link building strategy is called Links Manager. It allowed you to create a directory in a few hours and it automates entire "get links" strategy for you. It sends automated emails to all new submissions, checks their site for reciprocal links, and sends email reminders if they don't reciprocate. When visitors link to your site their links are set up directly and not through system. So it is search engine friendly

In Closing...

OK, so is everything you have read all today should help you to move your site up ranks of major search engines like Google? Well, not really. There are lots of other consideration such as Title of your site. Your title needs to include your best keywords as well. And so does text of your pages. For now, get busy building quality content and quality links. They are two keys to success of your website.

That wraps up today's tip! If you take one lesson from it remember, QUALITY CONTENT AND QUALITY LINKS will bring you lots of targeted website traffic.

Sincerely,

Matt Byron

Directmarketing4u.com

P.S. If you wish to have any a specific area of concern regarding advertising and online strategies, please send an email to:

mailto:client_services@directmarketing4u.com

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Investing in both marketing and training means that you’re interested and willing to focus on long-term results. Neither is designed to give a “quick fix,” rather using them continuously in an organized and planned manner, will produce results. They’re like a dripping faucet, so long as drops constantly fall into tub, it will fill up. However, if you maintain a “turn on, turn off” approach, that is train and market in times of plenty and discontinue when there’s a shortage, then your results are likely to mirror your actions. Look at how you can keep an operational equilibrium to avoid highs and lows. Develop a consistent marketing and training strategy. 4. Inspire loyal workers

Often companies are reluctant to invest too much in training staff for fear that once trained, they’ll leave for “greener pastures.” Since there are no guarantees in life, that’s always going to be a risk, but does that mean you shouldn’t develop your people to be best they can be? Absolutely not! The reasons employees leave may be many. Employees may leave because of frustration or stress. They might feel unappreciated or undervalued. It could be that they believe your company is heading for an iceberg and want to "jump ship" before it sinks. Maybe they feel that their salaries are not in line with jobs they are performing. Or they could feel that they don't have enough authority, growth opportunities, or direction in their careers. Training is often key to help inspire loyalty. 5. Improve performance

Employees are backbone of your company. Without them, your company cannot stay afloat. The relationship between employees and employers has to be a partnership; if they feel their needs are being ignored, they will leave you. But when both sides work on same wavelength, share same goals and ideas, company will be on right track for success. What better place than tradeshow floor to exhibit this mentality. Your exhibit staff represents your internal customer-service team and your company ambassadors. They stand for your entire organization. These people have awesome responsibility of making or breaking future relationships with attendees, prospects and customers. Their attitude, body language, appearance, and knowledge help to create positive or negative perceptions in minds of visitors. Make sure that they’re well trained and can do what you expect of them. Training shows that you recognize your team’s importance in company and look to develop their skills to improve performance. Exhibiting is a powerful extension of your company’s marketing strategy and your people are backbone of your company. Eliminating your marketing and training budgets during times of recession is tantamount to profitability suicide. So consider looking at other places to make those cuts!