Offline methods includes distributing newsletters with your product or service and contact number listed inside, trade shows, brochures, flyers, stationary, advertising in either local or regional newspapers and/or "free shoppers", and passing out audio cassetes about your product or business to others who might be interested. The potential marketing techniques are almost limitless and it may be best to look to your "starter kit" or starter guide as it will probably go into great detail about which offline marketing methods have been proven to work best in that particular product or line of business. The bottom line is, action always beats inaction, as you gain experience and create a synergy that push your Home Business to your goals.

Why isn't Google doing more to prevent click fraud? I don't know exactly, but I have a couple of theories. First of all, Google's advertisers haven't expressed necessary outrage to effect change. Secondly, I believe Google has looked at bottom line and determined, it's actually a lot more cost effective to issue a few refunds than to develop technology to eliminate click fraud.

Otherwise, Google would have stepped up to plate like a true leader and said something similar to this ficticious statement:

"Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on--no matter how how long it takes or how much it ultimately costs!"

By not issuing above statement or something along those lines, Google revealed its true colors!

In my article, "The Truth About Search Engines: Playing A Game You Can't Win," I compared odds of getting a high ranking in search engines akin to winning lottery. This is what I wrote:

"If you go strictly by numbers, Yahoo!, MSN and Google are "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.

However, that's a subject for another day. The point is, out of all those millions and millions of pages, there's room for only a very few websites at top of results pages.

That means, if you go strictly by number of indexed web pages in their directories, you have a better chance of winning lottery, than getting high enough in results pages to where it's going to make a significant difference in your traffic. That's not my opinion, it's a fact!"

After that article was published, you should have seen some of e-mails I received from angry SEO experts, telling me I didn't know what I was talking about, and writing something like that was reprehensible and irresponsible journalism!

Irresponsible journalism. Really? As saying goes, "the proof is in pudding." So, I'm going to let my readers do math:

According to a recent study by Inktomi and NEC Research, there are currently over two billion websites on Internet. Google, Yahoo and MSN are considered "Big 3" of search engines and directories. In other words, those three generate majority of traffic.

Now, we all know top 10 is considered prime real estate, with regard to search engines. Studies have shown that if you're website is listed outside of top 10 spots, there's a significant drop-off in traffic. Unfortunately, there are only a total of thirty top 10 spots among "Big 3."

Are you still with me so far? There are only thirty available top 10 spots, and an estimated two billion websites on Internet. You do math! Thirty and two billion sure sound like lottery odds to me. What do you think?

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net