How to Market Your Website by Creating a Web Presence - Part 1

Written by David Notestine


Continued from page 1

All business growth consists of opportunities that come along and business owners that hopefully see them as such and then take advantage.

To attract these opportunities, isrepparttar key to success, and is a combination of luck, hard work and common sense. Smart business managers expand on this luck base in various ways. Inrepparttar 121676 real world, contacting people and telling them about your product, telephone solicitations, advertising, being inrepparttar 121677 phone book are all ways to expand your luck base. Giving your customers free information to induce word of mouth, being nice, having a good support area are other ways of expanding a luck base to create opportunities for good luck to happen to you. The ways of expanding your luck base is as diverse asrepparttar 121678 number of different kinds of businesses. Good luck leads to creating a buying customer orrepparttar 121679 formation of strategic alliances with others in your field.

Once you start forming strategic alliances with other web or business entities, your business starts to become a presence. Once a true web presence, you become one ofrepparttar 121680 centers of attention or perhaps even THE center of attention for your industry. The new opportunities this creates mean more money.

The key is: fromrepparttar 121681 beginning, look forrepparttar 121682 opportunities that expand your business. Plan on continuing throughrepparttar 121683 life of your business to increase your luck base and attract opportunities. Some of these opportunities will turn into strategic alliances with others. These, over time, can become strategic trusts, each helpingrepparttar 121684 other, reach their goals through mutual growth. As you grow, they grow and as they grow, you grow. In time every successful business, whether web world or real world, consist of these strategic alliances. You then become a presence or a force that people come to, so they can grow with you. This is what all business is about.

David Notestine is the creator of the Zeus Internet Marketing Robot, rapidly being recognized as the best automated website marketing software on the Internet. His radical views are being embraced by webmasters throughout the web, as the truth about website marketing. Visit David's site: http://www.cyber-robotics.com/c/c.pl?wsnet


Creating a Craze: Making Your Product into a "Collectible"

Written by Ron Sathoff


Continued from page 1

It seems to me you need to walk a fine line here. You need to have a large selection of products to collect, but limited enough thatrepparttar variety doesn't destroyrepparttar 121675 unique character of your products.

* Limitrepparttar 121676 availability of your products. Ty substantially increasedrepparttar 121677 collectibility of their Beanie Babies when they instituted their "retirement" policy. After a limited run, certain products were retired, making them harder (and therefore, more valuable) for collectors to get.

At first glance, this may seem like a bad idea forrepparttar 121678 manufacturer. After all, if you aren't sellingrepparttar 121679 particular model / product any more, why does it matter thatrepparttar 121680 value goes up? Well, as Ty found out,repparttar 121681 retirement system meant that people were more willing and eager to buy newly released products, withrepparttar 121682 understanding that they too would be "retired" sometime inrepparttar 121683 future.

Hallmark uses a similar system with their collectible Christmas ornaments. The individual ornaments are only produced for one holiday season, making it vital for collectors to buy early beforerepparttar 121684 chance is gone.

* Don't assume that your products are collectible. This is kind of counter-intuitive, but one ofrepparttar 121685 surest ways to make sure that your item is NOT going to be collected is to heavily advertise it as a "collectible" or call it a "limited edition." It seems that people want to discover collectibles on their own rather than be told that they should collect something. Therefore, it is probably best to just advertiserepparttar 121686 usual aspects of your product, rather than stress its collectibility.

The important thing to remember about this whole process is thatrepparttar 121687 whims ofrepparttar 121688 collector are hard to predict. You can't ensure that your product will start a new craze to rival Pet Rocks (remember those?), but you CAN strive to make your product line compatible for collectors. That way, shouldrepparttar 121689 lightning strike, you will be prepared to reaprepparttar 121690 rewards!



Ron Sathoff is a noted speaker and manager of DrNunley's http://InternetWriters.com He provides copy-writing, marketing, Internet promotion, and help for business speakers. Reach him at ron@drnunley.com or 801-328-9006.


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