How to Market Your Website by Creating a Web Presence - Part 1Written by David Notestine
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All business growth consists of opportunities that come along and business owners that hopefully see them as such and then take advantage. To attract these opportunities, is key to success, and is a combination of luck, hard work and common sense. Smart business managers expand on this luck base in various ways. In real world, contacting people and telling them about your product, telephone solicitations, advertising, being in phone book are all ways to expand your luck base. Giving your customers free information to induce word of mouth, being nice, having a good support area are other ways of expanding a luck base to create opportunities for good luck to happen to you. The ways of expanding your luck base is as diverse as number of different kinds of businesses. Good luck leads to creating a buying customer or formation of strategic alliances with others in your field. Once you start forming strategic alliances with other web or business entities, your business starts to become a presence. Once a true web presence, you become one of centers of attention or perhaps even THE center of attention for your industry. The new opportunities this creates mean more money. The key is: from beginning, look for opportunities that expand your business. Plan on continuing through life of your business to increase your luck base and attract opportunities. Some of these opportunities will turn into strategic alliances with others. These, over time, can become strategic trusts, each helping other, reach their goals through mutual growth. As you grow, they grow and as they grow, you grow. In time every successful business, whether web world or real world, consist of these strategic alliances. You then become a presence or a force that people come to, so they can grow with you. This is what all business is about.
David Notestine is the creator of the Zeus Internet Marketing Robot, rapidly being recognized as the best automated website marketing software on the Internet. His radical views are being embraced by webmasters throughout the web, as the truth about website marketing. Visit David's site: http://www.cyber-robotics.com/c/c.pl?wsnet
| | Creating a Craze: Making Your Product into a "Collectible"Written by Ron Sathoff
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It seems to me you need to walk a fine line here. You need to have a large selection of products to collect, but limited enough that variety doesn't destroy unique character of your products. * Limit availability of your products. Ty substantially increased collectibility of their Beanie Babies when they instituted their "retirement" policy. After a limited run, certain products were retired, making them harder (and therefore, more valuable) for collectors to get. At first glance, this may seem like a bad idea for manufacturer. After all, if you aren't selling particular model / product any more, why does it matter that value goes up? Well, as Ty found out, retirement system meant that people were more willing and eager to buy newly released products, with understanding that they too would be "retired" sometime in future. Hallmark uses a similar system with their collectible Christmas ornaments. The individual ornaments are only produced for one holiday season, making it vital for collectors to buy early before chance is gone. * Don't assume that your products are collectible. This is kind of counter-intuitive, but one of surest ways to make sure that your item is NOT going to be collected is to heavily advertise it as a "collectible" or call it a "limited edition." It seems that people want to discover collectibles on their own rather than be told that they should collect something. Therefore, it is probably best to just advertise usual aspects of your product, rather than stress its collectibility. The important thing to remember about this whole process is that whims of collector are hard to predict. You can't ensure that your product will start a new craze to rival Pet Rocks (remember those?), but you CAN strive to make your product line compatible for collectors. That way, should lightning strike, you will be prepared to reap rewards!
Ron Sathoff is a noted speaker and manager of DrNunley's http://InternetWriters.com He provides copy-writing, marketing, Internet promotion, and help for business speakers. Reach him at ron@drnunley.com or 801-328-9006.
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