How to Market Your Web Site Like Nobody's Business

Written by Elizabeth Kirwin


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Educate Your Clientele

Take some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If you’re not, get busy. If you do something technical, avoid jargon and keep it simple. Don’t worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products.

Qualified Leads

Remember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, userepparttar opportunity to cross-sell your other products and services but try a subtle approach inrepparttar 104696 material. Nobody wants to feel like they’re being ‘marketed’ – they’d rather be informed or educated.

Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site inrepparttar 104697 higher ranks ofrepparttar 104698 search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to “ghost” write under a client’s name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more.



Elizabeth Kirwin is a writer, editor, researcher and part-time professor at University of North Carolina Asheville. She is co-founder of Sidhe Communications, an Asheville, North Carolina based company. Sidhe has business writing services and also provides professional grade copy to print and electronic publishing outlets.


Five Things More Important to Buyers than WHAT You're Selling - I

Written by Dr. Lynella Grant


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3. How much aggravation they had to endure Aggravations are of two types--those that shouldn't have happened (glitches). Or those that happen to everyone, like long waits, multiple visits, shortage of parts, etc. A buyer is willing to endure a little inconvenience, but not for long, not every time. Your job is to minimize inconveniences so they don't arise--not treat them like business as usual.

Here's whererepparttar helpful, informed employees will make or breakrepparttar 104695 business. First in building customer rapport, anticipating their concerns, and avoiding problems inrepparttar 104696 first place.

4. How many mind games are played on them Sorry to say,repparttar 104697 word "sales" gets misused too often. Selling isn't an opportunity to manipulaterepparttar 104698 potential buyer to do whatrepparttar 104699 seller wants, rather than providingrepparttar 104700 buyer what they want.

No one wants to feel like a sucker or to be mislead about prices, delivery dates, or terms ofrepparttar 104701 sale. Even a hint of such treatment kills trust, kills their willingness to hear you out. And if a person feels tricked into buying, they won't buy again. Or they might cancelrepparttar 104702 sale afterward from buyer's remorse.

5. How wellrepparttar 104703 business has its act together Starting withrepparttar 104704 first impression, did everything aboutrepparttar 104705 business live up to its promise or reputation? If every part ofrepparttar 104706 operation works smoothly as an integrated whole, considerrepparttar 104707 customer well served. Whenrepparttar 104708 parts are mismatched or full of snags, it screams "small potatoes." That scares business away. Even ifrepparttar 104709 issues are minor, they pullrepparttar 104710 plug on trust. Fortunately, a focus on your HOW yields big benefits from quick and inexpensive solutions. For tangible ways to wipe out small potatoes signals, visit my website where I discuss this. http://www.giantpotatoes.com

Get your HOWs in order, and you'll driverepparttar 104711 competition crazy Customers notice when they're treated well. Let your uniqueness shine inrepparttar 104712 HOW of customer-pleasing practices. It pays off in your bottom line. (c)2004, Lynella Grant This is Part I of a two-part series. Part II, about Internet buyers, can be read at: http://www.giantpotatoes.com/article202.htm



-- Dr. Lynella Grant decodes and repairs unintended messages in the "body language" of a business. Appear to be a seasoned pro. Author "The Business Card Book" and "Stop Looking Like Small Potatoes" Off the Page Press http://www.giantpotatoes.com mailto: grant@giantpotatoes.com (719) 395-9450 P.O. Box 4880 Buena Vista, CO 81211


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