Who will Buy?

You can sell your short eBook for 6.95-$14.95, depending on how much your audience wants it and how well you write your sales copy. You can also give this book away to stimulate your audience to want whole story--the print book.

Online audiences read all kinds of books. Many will want shorter electronic version and be perfectly willing to print it. Others only want a book they can hold and enjoy on their nightstand a long time.They will buy longer version.

To publicize your books start writing short articles, anywhere from 400-1200 words on your book's topics. When you submit to Online ePublishers, Web masters and ezine owners, each article will be seen by thousands, even hundreds of thousands of Online readers. They are hungry for information. That's why they go to Web.

To bottom of ezine, add a signature file that gives your title, tag line, book title, free offer, phone numbers, and e and Web addresses.

While your title may impress some, your tag line is far more important. What major benefit do you bring potential buyers? For example, "Helps professionals make money on their books through Internet." Offer a free report or a free ezine to seal deal. Not only do more people want to know more about your book, you will have their email address to send further promotions to.

Divide and conquer. Use your one book as a spring board for many others and catapult your sales.

6. Write a new introduction for your article.

An introduction leads to what you are selling. For instance your first line should be an outrageous headline that hooks your reader in. Include your major benefit here, or put a shocking statistic, or analogy Make it one or two lines only. Remember short paragraphs are a must for Online readers.

7. Give background of problem.

You need to catch your audience where they are. Mention problem they have. Perhaps it is procrastination. What are its consequences? Include those. Write how many suffer from this malady too. Include your audience so that they will read on. Next you'll ask them where they want to be.

8. Write benefits of your information.

If you don't give your reader a "reason to buy" they won't go to your signature box and link back to where your products or services are offered. For instance, one main benefit to writing Online articles is to quadruple sales within four months. Other benefits include raising your credibility, gaining subscriber and audience trust, and becoming a household name.

9. Add your revised article to mix with a new conclusion.

Your last two or three lines either review your main points, or add another reason why information will help. You may also include a consequence of not acting.

10. Finish your article with a signature file at end that pulls people to buy.

Weak signatures with an undistinguishable email address, long paragraph of qualifications your reader doesn't care about, and unclear offers will stop your sales immediately. Instead, offer a useful free eBook or eZine that meets their needs. Did I say benefits? Yes! Include a phone number, email, and Web address if you have it.

Yes, it takes a little of your time, but these articles do make a difference in attracting your target audience to whatever it is you want to sell. They are convenient for you and your potential customers. Another way to make it easy for them to buy.