How to Manage SEO

Written by By Michael Murray, VP of Fathom SEO

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• Appreciation for ethical standards (i.e. should know about cloaking, keyword stuffing andrepparttar differences and nuances associated with “black hat” and “white hat”); • Marketing and branding experience; • Project management, including ability to effectively communicate needs and foster cooperation from appropriate stakeholders; • Familiarity with pay per click (PPC) programs and how their performance directly relates to natural SEO results; • Management of paid inclusion (72-hour rapid indexing programs); • How to adjust torepparttar 147250 changing algorithms of search engines.

The search engine optimization field is complex and ever-changing. To keep pace, you should have plenty of skills on hand. Overall,repparttar 147251 SEO program process should be simple: set goals, chooserepparttar 147252 best keywords, optimize pages, submit to search engines and refine efforts in light of rankings and web analytics.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based SEO firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game."

Get more traffic with your Blog

Written by Sid John

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Depending on your topic, you will probably get a few cents per click. So if you really want to make a lot of money you will need thousands or even millions of clicks per month to get a huge income. This is where large content sites haverepparttar advantage.

5. Create keyword rich copy – this isrepparttar 147202 only way to get free, targeted traffic fromrepparttar 147203 search engines.

6. Test everything – Test your copy, design, title, ad positions and more. If something works keep it. If something fails, change it immediately and keep changing it until you get better results. But, don’t change everything at once. Do one element at a time so that you know which element is havingrepparttar 147204 most impact on your bottom line.

It typically doesn’t matter which type of blog platform you use as long as your observerepparttar 147205 basic blog rules for success.

This article may be freely distributed as long as there is an active link back to

This article may be freely distributed as long as there is an active link back to

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