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Here's a real-life example of this principle (a rather disturbing one).
It's a well known fact that if a burglar can see into your house, they are much more likely to rob you than if they can't. Why?
Because by seeing into your house, burglar has already 'owned' it psychologically.
If a burglar can't see into your house, you are much less likely to be robbed (you can't psychologically 'own' what you can't see).
Here's another interesting fact. If your house has been burgled, there's a very high probability that same burglar will return - 6 or 8 weeks later. Why?
Again, it's same principle. The burglar has seen inside of your house - and has psychologically 'owned' it.
It's because of this same principle that car salesmen try and get potential customers to sit in new car. Once you've smelt inside of that new car, you're much more likely to buy it. You've imagined owning it.
So give your visitors a free download of one or two chapters of your E-Book, or a free trial period of your service. Let them imagine what it would be like to own it.
------------------------------------ Hamoon Arbabi Find more about Making money on Internet, Online business opportunities, Marketing tactics, Free services, Free tools and... In http://homebusiness.nexuswebs.net