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1. Place your "appealing headline" below any banner or logo at top of page. This is headline that persuades your visitor to continue reading your homepage -- to spark their interest in your product or service. Write your headline to your target customer. The visitor should have no doubt about what kind of website he/she just entered.
If your purpose is to sell books, your headline should say something about books or a particular book that's very popular. This will insure your "targeted" potential customers that they are at right site for what they're searching for. Visitors who aren't looking for books really aren't your customers, are they? You're letting them know up front that they're in wrong website.
The reason for placing your headline below your logo or banner is because people tend to look at "picture" first and then begin reading below picture.
2. Place a scroll bar or navigation bar at right hand or left hand side of your homepage. A general rule of thumb is to place your scroll bar on left hand side if your website is information based and you offer just one to three products. Place your scroll bar on right hand side if your website is set up like a catalog offering many different products.
The scroll bar provides your visitor with options to move around within your website without crowding homepage. Your homepage should be an introduction to your website or your product or service, not your entire website. The information should be intriguing to your "target" visitor and lead visitor to next page or to your desired response at bottom of homepage.
3. Continue your homepage. Write to your visitor in a way that he/she can't wait to go to next page and continue. But don't stop there -- when your visitor gets to bottom, be sure to say "Go to Next Page Here..." or "Continue to Next Page...", something to persuade your visitor to go next page. The ... always leaves a sense of continuance also!
Implement these three methods while designing your homepage to insure navigation ability for your visitors. Remember, your visitors can only turn into paying customers if you get a chance to make your presentation.
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