or...

2. A newsletter with a personality that shines through its every word. You feel as if you know writer and feel he/she is your friend.

I don't think anyone in world prefers first one. Do you? I know all my favorite newsletters show what type of person has written them. When we read an article, all of us like to know characteristics of writer and create a picture of them in our mind.

Tell your readers a little bit about yourself. The best place to share this information is "Editor's Notes" section. Tell them what makes you happy, and what makes you upset. If you publish your newsletter in HTML format, you should definitely consider placing your photo at top of each issue.

Let your readers see who you really are. Let your personality shine through your newsletter!

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# Final Thoughts

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More and more newsletters are being published every day about every subject you can think of. It means many options for for readers, and many competitors for you. Your competitors are just 2 clicks away: One click on your newsletter unsubscribe link, and other on your competition's signup button.

So publish an informative newsletter providing quality content and let your readers know REAL you. Now you can relax because yo know your readers will not even "look" at competition.

Wish you best of luck!

Ladan Lashkari

TESTCreative Email Marketing Newsletter #53

STEP 2: Copy-and-paste rest of your newsletter and simply send it, exactly way you would send it to your recipient, to...

mailto:spamcheck-best-offer@sitesell.net

You'll get a report back in seconds telling you how good or bad your email is, from a spam detector's point of view. You will receive a full, free report of all corrections that you should make to your newsletter, in order to stay out of junk folders.

It does NOT of course comment on what you write — first, it's not that smart. And second, actual content is YOUR business! :)

Good luck!

Ladan Lashkari