How to Make Sense of Your website's statistics?

Written by Donald Nelson

Continued from page 1

After you have seenrepparttar overall activity, it is good to look atrepparttar 128332 specifics and find more about how your visitors are using your site and how they got to your site.

One ofrepparttar 128333 things I am most interested to see is what arerepparttar 128334 most accessed pages, and least accessed pages onrepparttar 128335 site. There are many ways to use this particular piece of information. For example, hopefully your order page will show up inrepparttar 128336 top ten. If no one is making it to your order page then maybe that isrepparttar 128337 reason why you are not making any money fromrepparttar 128338 site. Or by looking at this list you may find some pages that are unexpectedly popular, and then you can add more content ofrepparttar 128339 same type.

Related torepparttar 128340 popularity of pages isrepparttar 128341 "click path" throughrepparttar 128342 site. You can seerepparttar 128343 order in which people visitrepparttar 128344 various pages ofrepparttar 128345 site and this information may help you to set up your site in a better way. Related to this arerepparttar 128346 "entry" and "exit" pages. Where do people enter your website? You will be surprised to learn that many people do not enter through your main page. Your inner pages may be attracting much of your traffic, and by learning which pages are popular entry points, you can set up other pages, optimize them and use them to attract more visitors. People have to leave your site sometimes, but it is important to know whererepparttar 128347 exit points are, andrepparttar 128348 "exit pages" stat will show you where these pages are.

How didrepparttar 128349 visitors get to your site inrepparttar 128350 first place? The referrers list will tell you this information. A referrer is a web site where a visitor was just prior to reaching your site. You can see, first of all, that if you have 100 unique visitors in a day, and if 50 of them were referred, this means that 50 of them probably typed in your URL directly or clicked on an e-mail link or used a bookmark, while 50 of them came from search engines or links on other web sites. Here you will find out which search engines are sending you traffic. You will find out which of your links on other sites are performing well. By carefully looking at your referrers you can go to work on improving your overall promotion strategy.

Another interesting piece of information related torepparttar 128351 referrers arerepparttar 128352 search terms that were used inrepparttar 128353 various searches. This statistic gives you an idea of what people are looking for when they visit your site. This information can give you an idea of whether you are gettingrepparttar 128354 right kind of audience for your particular product or service.

Finally there is also technical information about your visitors. What type of browser are they using, what operating system (Windows, Mac, Linux) are they using? What screen resolution do they use? You have to make sure that your site can display well to fitrepparttar 128355 needs ofrepparttar 128356 majority of your visitors.

This information can be obtained using many ofrepparttar 128357 log analysis programs, and also some ofrepparttar 128358 trackers which you can put on your site (for example ) give some of this information. But remember that trackers often only give yourepparttar 128359 information about one page (whererepparttar 128360 tracker has been pasted in) If you want to getrepparttar 128361 total picture,repparttar 128362 best way is to analyzerepparttar 128363 logs. By gathering and understanding this information and making changes to your site based on it, you may be able to increaserepparttar 128364 profitability and success of your web site.

Donald Nelson is a web developer, editor and social worker. He has been promoting web sites since 1995 and now runs A1-Optimization ( a company that provides low-cost search engine optimization and submission services. He can be reached at

Emerging Methods for Effective Search Engine Ranking

Written by Lee Traupel

Continued from page 1

Keyword Saturation: Search engine "spiders" or "bots" are automated software applications that constantly roamrepparttar web to assess what is called "keyword saturation" via web site content (pages) to identify how a site should be listed in a search engine database. They typically look for 3-7% usage of keywords versusrepparttar 128331 text on a specific page - you must adhere to their standards if you want to achieve keyword rankings for your selected keywords. And, to further complicate matters, top tier search engines all have different rules for keyword saturation - we highly recommend and use this software application to help us ascertain and setuprepparttar 128332 correct keyword saturation for our client's web sites:

Optimized Content: Highly optimized content is still very important as far as search engines are considered -repparttar 128333 more search engine optimized content on a web siterepparttar 128334 better. Search engines prefer content that is thematically grouped, loads fast, is textual with minimal graphics, is highly optimized for keywords (keyword saturation fundamentals are addressed) and incorporates one or two of your primary keywords for a specific page inrepparttar 128335 page title.

Site Maps Essential: Site maps are frequently overlooked when search engine ranking processes are deployed. A site map not only serves as a quick reference and/or navigation guide for anyone visiting your web site but it's also used by search engines to "crawl" (the action a spider or bot takes to review your web site) your web site to find pages and links. Make sure you include a basic site map in your optimization plans, it's very important to help search engines navigate through your site.

Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc., a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2002-2003 by Intelective Communications, Inc.

    <Back to Page 1 © 2005
Terms of Use