How to Make Better Use of Web Site Page Titles and META Data

Written by Michael Murray, VP of Fathom SEO

Continued from page 1

ANALYSIS: Title lacks keywords, page doesn’t include META data.

Case Study No. 6

Welcome to company name, your source for two search phrases <body bgcolor="#ffffff"><p></p> </body>

ANALYSIS: Title fails to give keywords prominence and search terms aren’t separated by commas; page doesn’t include META data. The frames format discourages search engines. The tag could allow for some search engine guidance, keywords, but it’s not used. Case Study No. 7 <html> <head> <title>Company Name, Inc. - Specializing in – one search term</title> <META Name="keywords" Content="20 keywords and phrases"> </head><p>ANALYSIS: Title lacks keywords – limited to one potential search phrase. The page doesn’t include META description, much more critical than<IMG height=12 src="/the2.jpg" alt="repparttar "> META keyword set.<p> Case Study No. 8<p><html> <head> <meta name="description" content="Company name"> <meta name="KEYWORDS" content="5 individual keywords without commas, not a search phrase"> <meta name="robots" content="index"> <meta name="robots" content="follow"> <title>Home</title><p>ANALYSIS: Title with<IMG height=12 src="/the2.jpg" alt="repparttar 140867"> “home” reference is buried below a poor META description and equally ineffective META keyword set. <p>Case Study No. 9<p><html> <head> <meta name="keywords" content="12 broad keywords"> <title>Welcome to Company name - Associates</title> </head><p>ANALYSIS: Title without search terms is buried below an ineffective META keyword set that lacks realistic search terms; META data doesn’t feature a META description.<p> Case Study No. 10 <html> <head> <META NAME=DESCRIPTION CONTENT="Company name,<IMG height=12 src="/the2.jpg" alt="repparttar 140868"> first manufacturer of a keyword and search phrase description."> <META NAME=KEYWORDS CONTENT="22 keywords and search phrases"> <title>Company name</title><p>ANALYSIS: Title displayed too low below META description and keywords. META description is useful, although it takes six words before<IMG height=12 src="/the2.jpg" alt="repparttar 140869"> first keyword appears. <br><img src="images/ata.gif"><br> <p>Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based <a target="_new" href="" rel="nofollow">search engine optimization firm</a>. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study. <a target="_new" href="" rel="nofollow"></a><br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Keywords (a waste)! Branding comes first!</h2><font size="2">Written by Meredith Gossland</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> <font size="2"><br>Continued from page 1<br><p>Just as Las Vegas Casinos are<IMG height=12 src="/the2.jpg" alt="repparttar "> winners and gamblers are<IMG height=12 src="/the2.jpg" alt="repparttar 140625"> losers. Search engines are<IMG height=12 src="/the2.jpg" alt="repparttar 140626"> winners pay per click clients are<IMG height=12 src="/the2.jpg" alt="repparttar 140627"> losers. <p>The popularity of Saddleback Church is<IMG height=12 src="/the2.jpg" alt="repparttar 140628"> result of marketing technique that is totally and completly dependant on building relationships from small groups. The church has 2,600 links on Google, 17,100 on Yahoo (Alta Vista) but these links were not purchased or created on link sites. They come from real people who have heard about<IMG height=12 src="/the2.jpg" alt="repparttar 140629"> church and are interested in<IMG height=12 src="/the2.jpg" alt="repparttar 140630"> product. Coke has 10,200 links on Google and 18,000 on MSN do you think they purchased those links. Look for Coke under<IMG height=12 src="/the2.jpg" alt="repparttar 140631"> key word soda or carbonated drinks they aren't even in<IMG height=12 src="/the2.jpg" alt="repparttar 140632"> top 50.<p>These are companies that have worked to create their business first and<IMG height=12 src="/the2.jpg" alt="repparttar 140633"> website followed.<p>Go to and check out<IMG height=12 src="/the2.jpg" alt="repparttar 140634"> keywords used by Coke and Saddleback Church. I don't think you will be surprised. They have built a name in their respective communities and can be found on<IMG height=12 src="/the2.jpg" alt="repparttar 140635"> internet by that name. No 499 keywords, no pay per click, no cons or traps.... just good business branding and great reputations. <br><img src="images/ata.gif"><br> <p>Owner lasting Impressions 2 small business, relationship, multicultural and referral marketing specialists. <br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>&nbsp;&nbsp;&nbsp;&nbsp;<a class="mlink" href="How_to_Make_Better_Use_of_Web_Site_Page_Titles_and_META_Data-40867.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td>&nbsp;</td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> &copy; 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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