How to Make Better Use of Web Site Page Titles and META DataWritten by Michael Murray, VP of Fathom SEO
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ANALYSIS: Title lacks keywords, page doesn’t include META data.
Case Study No. 6
Welcome to company name, your source for two search phrases
ANALYSIS: Title fails to give keywords prominence and search terms aren’t separated by commas; page doesn’t include META data. The frames format discourages search engines. The tag could allow for some search engine guidance, keywords, but it’s not used. Case Study No. 7 Company Name, Inc. - Specializing in – one search term
ANALYSIS: Title lacks keywords – limited to one potential search phrase. The page doesn’t include META description, much more critical than META keyword set.
Case Study No. 8
ANALYSIS: Title with “home” reference is buried below a poor META description and equally ineffective META keyword set.
Case Study No. 9
Welcome to Company name - Associates
ANALYSIS: Title without search terms is buried below an ineffective META keyword set that lacks realistic search terms; META data doesn’t feature a META description.
Case Study No. 10 first manufacturer of a keyword and search phrase description."> Company name
ANALYSIS: Title displayed too low below META description and keywords. META description is useful, although it takes six words before first keyword appears.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study. firstname.lastname@example.org
Keywords (a waste)! Branding comes first!Written by Meredith Gossland
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Just as Las Vegas Casinos are winners and gamblers are losers. Search engines are winners pay per click clients are losers.
The popularity of Saddleback Church is result of marketing technique that is totally and completly dependant on building relationships from small groups. The church has 2,600 links on Google, 17,100 on Yahoo (Alta Vista) but these links were not purchased or created on link sites. They come from real people who have heard about church and are interested in product. Coke has 10,200 links on Google and 18,000 on MSN do you think they purchased those links. Look for Coke under key word soda or carbonated drinks they aren't even in top 50.
These are companies that have worked to create their business first and website followed.
Go to www.sitereportcard.com and check out keywords used by Coke and Saddleback Church. I don't think you will be surprised. They have built a name in their respective communities and can be found on internet by that name. No 499 keywords, no pay per click, no cons or traps.... just good business branding and great reputations.
Owner lasting Impressions 2 small business, relationship, multicultural and referral marketing specialists. www.lastingimpressions2.com