How to Keep your Marketing Strategy and Sales on Course

Written by Charlie Cook


Continued from page 1

2. Ask Questions Ask prospects and clients what they need and want. Ask clients how they used your product or service and what would make it even more useful.

3. Watch What Clients Do With Your Products and Services One ofrepparttar challenges of product development is getting prospects to identify a product they havenít seen. Steve Maynard, a Vice President of Marketing at Wiremold in Connecticut understood this dilemma and had a simple solution. He regularly sent his employees out to watch how customers used his company's products.

By watching customers install their wire and cable management products, they could identify any problems that occurred and come up with new or improved products.

These insights into your customersí needs and problems can also drive your marketing.

4. Listen torepparttar 149425 Questions Prospects and Clients Ask Every day prospects and clients call me with lots of questions about how to improve their marketing. I get questions about cold calling, email marketing, closing s.ales, gettingrepparttar 149426 boss to spend money on marketing, solving office politics etc. Each question is an indication of a need. When I evaluate which products to develop, which services to keep and which to add, I use this list of my own prospectsí needs to help setrepparttar 149427 course of my business.

My primary service is teaching people how to market their products and services, but I have had so many requests for help with copywriting that usesrepparttar 149428 successful approach I espouse that I am now offering copywriting as an added service.

5. Think About How You Want to Be Seen By Your Customers Do you want your customers to think of you solely as a profit-driven service provider? Or do you want your clients to think of you as a professional who they know and trust to help them solve their problems? The path you choose will determine how you approach your product development, delivery and marketing.

Want to ensure repeat orders andrepparttar 149429 continued growth of your business? Keep your business compass pointed to prospects' needs and wants and you'll stay on a course toward long term success and greater profits. -

2005 © In Mind Communications, LLC. All rights reserved. - The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com


Top 6 ways to promote your web hosting business Part 2

Written by Ispas Marin


Continued from page 1

Make sure you don't offer to many discounts since you do want to make profit.

3. Give Bonus with every order. This one is very good and is very easy to do it for your company. You could give a good bonus for purchasing anything. There are many things that you can give as a bonus, from a special template to a special e-book thatrepparttar customer might be interested in. Make sure it's something of interest forrepparttar 149350 customer. Would be good to giverepparttar 149351 bonus after payment has been made andrepparttar 149352 account created so you wouldn't get scamed if payment isn't made.

This is it, these arerepparttar 149353 last three ways that can help you get new customers to your web hosting business. Use them and watch your business grow.

For the powerful HTML/Image compressor created to revolutionize the hosting industry visit http://www.optimizehosting.com Designed so you can Save Money and Increase Sales. Image Compression should be free for your hosting clients.


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