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Lastly, but very important •Stay visible, but choose your visibility wisely, and never ever over stay your welcome! •Surround yourself with people smarter than you and who represent things you aspire to do/be
Here is a list of a few more people who have done an incredible job at "Me" branding:
Person The Trumpster(Donald Trump)Real Estate tycoon Dr. PhilTell it like it is Therapist MJ (Michael Jordan)Best damn basketball player and Nike Stephen KingFright Richard SimonsExercise guru Susie OrmanFinance consultant for women Anthony RobbinsInspirational Speaker MadonnaPushing
envelop entertainer Howard SternShock Jock
PS: I would have said Martha Stewart, but we must now list her as "Me" brand working in
negative. A huge oopsy on her part.
Now there is a flip side to "Me" branding. That is when your "Me" branding works in
negative. Again, positioning is everything, branding is another. Milli Vanili was a very well known brand, but they became more popular in
negative. Singer Bobby Brown is another example of
negative. He is now known as a “bad boy” because drugs and alcohol are part of his personality. Do we remember him in
"Me" branding positive? Not really. As a Life Coach, I have had to determine what my niche, or area of focus would be. I decided I would figure it out as I move along in my coaching profession. Knowing what I know about branding and positioning yourself, I felt as long as I stayed true to my personality, showed integrity and respected my clients, one day it would just connect - and it did. I learned I was very talented at helping people find their true passion and purpose in life. I help people discover their expertise and identify their talents so their personalities will soar. I help them realize that they can accomplish their goals and make all their dreams come true. The most important thing you need to remember is perception is reality! We don’t create our perception and opinions of you - it’s what you project on us - when, where and how creates it. So as you are out in
day to day, allowing life to happen (because it does), pay attention; you might miss
"Me" branding opportunity.
Exercise: After these two exercises, you should be well on your way to identifying your "Me" brand. 1. Think of one celebrity whom you admire. •Write down all
qualities they possess •Now compare your own values and beliefs about yourself •Are there things you’d like to change 2. Write down three of your favorite brands. •List next to each brand
reasons why it’s your favorite •Now pretend you are a brand •Which one are you (are you Tide, Crest, Coke, Pringles, a Snickers…) and why?
Author: Sandy Pheil, Professional Life Coach in Transforming Your Ordinary. You can learn more about Sandy and Life Coaching at www.alchemycoach.com or email her at sandy@alchemycoach.com

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