How to Keep PR Working for You

Written by Robert A. Kelly


Continued from page 1

Inrepparttar same way garlic goes with lamb chops,repparttar 104114 right PR strategy tells you how to reach your goal. But just three are available when it comes to matters of perception and opinion -- change existing perception, create perception where there may be none, or reinforce it. But be sure your new strategy fits naturally with your new public relations goal. If data gathered is satisfactory, you wantrepparttar 104115 “reinforce it” strategy, not “change it.”

Whenrepparttar 104116 moment comes to speak to your key stakeholder audience and help persuade them to your way of thinking, what will your message say?

Tap your best writer to producerepparttar 104117 well-written corrective language you need. Words that are not only compelling, persuasive and believable, but clear and factual if they are to move perception/opinion towards your point of view and result inrepparttar 104118 behaviors you desire.

Here, fortunately, things gets easier as you select communications tactics to carry your message torepparttar 104119 attention of your target audience. Be sure thatrepparttar 104120 tactics you select have a record of reaching people like your audience members. You can pick from dozens that are available ranging from speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and so many others.

Because HOW you communicate can affectrepparttar 104121 credibility of repparttar 104122 message, you may wish to deliver it in small meetings or presentations rather than through high-visibility media announcements.

Those around you will soon be asking about progress. Which will lead to a second perception monitoring session with members of your external audience. Employing many ofrepparttar 104123 same questions used inrepparttar 104124 first benchmark session, you will now be watching carefully for signs thatrepparttar 104125 offending perception is being altered in your direction.

In public relations, we’re lucky that action like this can be accelerated by adding more communications tactics as well as increasing their frequencies, if necessary.

And you’re lucky again thatrepparttar 104126 folks you deal with behave like everyone else – they act upon their perceptions ofrepparttar 104127 facts they hear about you and your operations. Which leaves you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to action.

The workable public relations blueprint outlined above will, in fact, keep your PR working well for you for a very simple reason – (repeating for emphasis), it will help you persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads torepparttar 104128 success of your department, division or subsidiary.

end

Bob Kelly counsels, writes and speaks to managers about usingrepparttar 104129 fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department ofrepparttar 104130 Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com



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How to Market and Protect Your New Ideas

Written by Neil Armand


Continued from page 1

Official copyright registration and patent rights can be obtained from appropriate authorities. A directory of Patent and Copyright Offices aroundrepparttar world is available at http://www.newideatrade.com/government_patent_copyright_offices.htm . When a potential buyer contactsrepparttar 104113 seller for more information aboutrepparttar 104114 intellectual property,repparttar 104115 seller should requirerepparttar 104116 buyer to sign a non-disclosure agreement before revealingrepparttar 104117 details.

Additional information on how to market new ideas and inventions is available at http://www.newideatrade.com.

Neil Armand Intellectual Property Professional Global Commerce & Communication, Inc. Telephone: 320-253-3139 URL: http://www.gcchq.com

Neil Armand Intellectual Property Professional Global Commerce & Communication, Inc. Telephone: 320-253-3139 URL: http://www.gcchq.com


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