Continued from page 1
== Don't obsess about being #1. If you can afford to be on first page, that's great ... but remember that you only pay for clicks - even if you're on page 10 and you only get a few clicks each month.
== Track everything. Different PPC SEs will give you different 'quality' clicks. Use a commercial ad tracking program so that you know exactly what works.
== Choose multi-word search terms. For example, instead of 'jewelry', choose 'handcrafted jewelry'. Single word search terms are hyper-competitive. Translation: they cost too much.
== Send visitors directly to a sales page. Instead of listing your home page, where you may offer dozens of choices, list a specific page on your site that is designed to get visitor to do one thing - whether that's buy something, download a free trial, or subscribe to your newsletter. You're paying for clicks, after all, and you don't want to 'waste' them on a page that doesn't convert visitors into customers.
== Bid only on relevant search terms. This almost goes without saying ... you're paying for clicks, so make sure you're paying for QUALITY clicks.
There are also loads of tools freely available online to help you maximize effectiveness of your PPC SE campaign. One good place to start for more information is http://www.payperclicksearchengines.com/ .
Yes, PPC SEs cost money. But if you could consistently make a profit on your investment, wouldn't you? Remember that it's not how much it COSTS that matters ... it's how much PROFIT you earn in return. Happy bidding!
Angela Wu is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. Find out how you too can join the thousands quietly earning a living online: http://www.onlinebusinessbasics.com/article.html