Continued from page 1
Just because you are offering something for free (no money), it doesn't mean that you can't ask for something in return - like their email address. This is how some very successful ezines build their lists. They offer something that is valuable for FREE, but insist that visitor joins their opt-in list. This really is a win - win situation for visitor, because they can unsubscribe two minutes later (if they really want to), but by staying on list they will likely be exposed to more information that is of interest to them. The theory is that if they are interested in FREE site information, they will absolutely love current material in ezine.
4) Internal Banner Exchanger.
This tool was an afterthought that has paid huge dividends. We all know that Banners and Banner Exchangers are quickly losing their effectiveness, yet a large part of advertising on Internet still revolves around them. So we thought 'why not use them in a way that keeps traffic within site, but allows us to test various banners' If we discover that one particular banner design or word arrangement is working especially well, then perhaps some funds can be devoted to using it on outside sites.
The banners also reinforced image of pages that they were aimed at, without losing one single click through.
There are of course many other considerations for designing your main page. These are just ones that were most pertinent to us.
To summarize; make sure that you have a very appealing and professional look to your page that is consistent throughout site, use high impact, value oriented words in your copy, reduce number of outgoing links and increase number of internal site links. And most important of all... create a work of art that you are proud of, but not afraid to improve upon (change)
Chris Small is a partner at The World Deal Center. Come and see for yourself the changes that we have made. http://www.WorldDealCenter.com/