How did I know what search engines would like, and how that would increase number of people who would come to site? Well, I found out that some guarded information about latest optimization tips for Yahoo and Google was available on Web FREE. (If you want to know what that resource is, just download updated Free Google Optimization Guide.)

Once I had pages optimized to my satisfaction, all I had to do was link some of those pages to front of my site (where article was then located) and wait for increase in traffic to my site. Google spiders me every day like clockwork ever since I made this tiny change to my website that increased my site rank from zero to five in January.

Of course, I then had to figure out if my secret technique to baiting Google spider was going to work with Yahoo's new search engine spider.

Not only did it work, but it worked faster than leading Google spider to specific page of my site! Yahoo's spider is not back at my site on a daily basis yet, but it does come regularly, finding new pages, and reindexing area with most content.

So there you have it. If your site has been indexed well for a term you didn't really want, first, make page as relevant as possible to visitors who end up at your site.

Next, give search engine spider "food" to eat that is more relevant to your site. It doesn't hurt to optimize this page. You can now download new optimization guide for FREE here- IF you're one of next 100 subscribers. Only 1000 copies will be available for download so get yours now.

Third and last, get spider to come on back to your site. If you know how to bait a search engine spider, great! You'll get your results faster, and since spider finds link on its' own, you may get better placement. Or, you can submit your site to one of Inktomi's partners, and/or Google and wait 6-8 weeks it takes to be included.

5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on outside of an envelope, it has impact of a miniature billboard. People read it first; however, message should be short and concise so it can be read in less than 10 seconds.

6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit attendance and charge a fee. A fee gives impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

To learn more Powerful Marketing Tips order full "Powerful Marketing Tips" report for only $9.00! Contact Check It Out at (772) 335-0073 or visit www.checkitoutinc.com.