Reference

All Experts. If you can't find info you need in this enormous archive of free Q&A, send your question to an expert of your choice (also free.) | www.allexperts.com |

Bartelby.com. The perfect site to search for a Shakespeare quote, fact-check a line from a great classic, or look something up in Gray's Anatomy. Unrestricted access to reference, verse, fiction and nonfiction books. | www.bartleby.com |

How Stuff Works. Want to know how those traveling lawn sprinklers work? Or how to clone a sheep? Or fix a leaky toilet? This is site with all answers. Channels for computers, electronics, home, science and more. | www.howstuffworks.com |

Library Spot. An easy-to-navigate uber-library that provides answers to question with links to innumerable reference sites, including many other libraries. | www.libraryspot.com |

Refdesk. An outstanding site filled with fact-finding links and connections to hundreds search engines and research sites. | www.refdesk.com |

Visual Thesaurus. A work of art that is also an excellent thesaurus. Synonyms and definitions unfold on your screen in a beautiful ballet. A slow-loading site, but well worth wait. | www.visualthesaurus.com |

Creativity

CreativityforLife.com. Explore creative process in your work and in your personal life. Plus links to many other creativity sites. | www.creativityforlife.com |

Creativity-Portal. An elegant site that promotes creativity in all areas of life but features a page specific to writing. | www.creativity-portal.com |

The Soul Food Cafe. A soothing site that promotes writing and creative pursuits as a daily practice. Full of tips, techniques, references and encouragement for writers of all kinds. | www.dailywriting.net |

Organization

Tinderbox. This software application stores notes, ideas and plans, mapping them in colors and shapes as they're created. It then scans notes and links and organizes them by patterns and relationships. It will even gather and update relative info and breaking news from Internet. Mac only. Available from www.eastgate.com.

© Burek Group 2003

Walter is an professional advertising copywriter who writes, edits and publishes "WORDS@WORK", a FREE bimonthly newsletter of advice and about writing that works. To view his award-winning portfolio and to subscribe, visit http://www.walterburek.com You may also subscribe via mailto: WordsAtWork@comcast.net .

Thank you for your interest in this article.You may freely publish it in print or on Web as long as you include byline and credits. Also, please advise me of publication by mailto: walter@walterburek.com

Walter Burek is an award-winning copywriter who has been a writer and Creative Director on some of advertising’s most important accounts.

"Your Health Depends On This Information!" "Stop Letting Others Cheat You Out Of Income!" "This New Vitamin Will Add Years To Life"

I even saw a headline recently that read: "Don't Open This!" (...of course, I admittedly did!)

The point is, try to get readers focused on a quick benefit. Grab their attention. If you can't do it in initial heading, try a sub-heading.

In example above, "Don't Open This!"...the sub-heading read, "Just another example of a sales heading that increases profits"

Notice that sub-heading spoke only about benefits of initial heading...and it was emotional.

Remember, heading is only a part of overall sales letter. You need to incorporate all of parts to be successful. To learn more about all of parts of an effective sales copy, visit my website at: http://www.websuccess-online.com

To Your Success, Randall Helling

PS: As promised, here is a link to several individuals promoting sales writing techniques that I highly recommend: http://www.websuccess-online.com/_salescopy.htm

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Article by Randall Helling of Helling Enterprises.  Visit us at http://www.websuccess-online.com for FREE "hands-on" & "how-to" online business success strategies. Featuring internet marketing assistance, software, manuals, web services and much, much more.

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