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This step becomes difficult for less tangible results, such as exchanging information in staff meetings or making some policy decisions. In those cases, estimate
value by comparing outcomes with their potential costs. For example, does it make sense to spend ten thousand dollars on exchanging information in a staff meeting or is five hundred dollars more appropriate?
3) Determine
return on your investment (ROI) by comparing value versus cost.
ROI = Value - Cost
If this analysis predicts a loss, either revise
meeting’s scope or cancel it. After all, a meeting, like any project, must earn a profit.
In addition, a profitable meeting will be an effective meeting.

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