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Inversely, a recent trip to a local Taco Bell almost ended on an episode of Cops because
young lady behind
counter grew angry when I politely pointed out that my nachos were stale and asked for a fresh bag (pet peeve #132: stale nachos).
Miss Mary Sunshine snatched
offending nachos from my hand and slam dunked them in a trash can, then tossed a replacement bag (which were also stale) on
counter in front of me. She then gave me a look that clearly said that if I had any further complaints she'd be happy to escort me outside to discuss them in detail. I like nachos, but not so much that I would risk getting my behind kicked by a disgruntled teenage girl wearing a sideways Taco Bell cap. Not-so-excellent customer service after
sale.
Now, which restaurant do you think I will go to
next time I feel
need to feed my fast food monkey? And which restaurant do you think I enthusiastically recommend to my friends? The one that understands
importance of good customer service before and after
sale, of course.
The worst customer service experience I've ever had involved
purchase of a vehicle at a local used car lot. I purchased
used Ford Expedition on a Friday evening and when problems arose with
vehicle over
weekend, I went back to
dealership on Monday morning to speak with
sales manager.
To say
least,
sales manager (who acted like my best friend on Friday) was not thrilled to see me on Monday. To make a very long story short, when I pointed out that he wasn't being very helpful after
sale he came around
desk yelling at
top of his lungs and waving his hands in my face.
By
time
receptionist managed to calm him down,
sales manager had gone so far as to call me "a retarded idiot" (which may be considered redundant) and had instructed me to do something with
vehicle that I believe is anatomically impossible.
It was an Expedition, I'm a little guy. Use your imagination.
Though
dealership owner later apologized and offered to take care of any problem I had,
damage to his business had already been done. The bad buzz machine started
second I left his lot.
Do you think I told everyone I met about my experience with that dealership? You bet your stale nachos I did. Do you think I will ever buy another car from that dealership? Not on your life. Do you think anyone I've told about
experience will buy a car from that dealership? Probably not. Do you think
owner and sales manager learned anything from
experience? We can only hope.
In
end, what is
value of great customer service before and after
sale? Priceless, my friend.
Simply priceless.
Now, can somebody please get me some fresh nachos…
Do you have a customer service horror story? I'd love to hear it. Email me at
address below.
Here's to your success.
Tim Knox tim@dropshipwholesale.net For information on starting your own online or eBay business, visit http://www.dropshipwholesale.net

Small Business Q&A is written by veteran entrepreneur and syndicated columnist, Tim Knox. Tim serves as the president and CEO of three successful technology companies and is the founder of DropshipWholesale.net, an online organization dedicated to the success of online and eBay entrepreneurs.