How to Harness the POWER of Pay-per-Click Search EnginesWritten by Armand Melanson
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visitors, then you can't afford to spend more than $20 to attract 100 visitors (in fact, you should spend less if you want to make any money). So that means that you can't bid more than $0.20 per keyword at Overture & still make money. At $0.20, you will not break even. With this information, you can now assess whether or not it is feasible for you to test market your widgets via Overture. If you could get a top 5 bid at Overture for $0.10, let's see how things would work out: - at 0.10$ per click, it will cost you $10/100 visitors. This means that each 100 visitors will produce: $30(customer price) - $10(your cost) - $10(click costs) ----------------------- = $10 profit $10 per 100 visitors is not alot of money unless your able to produce thousands of visitors/day - not likely. Based on this assessment, you should pick another product or another market & start all over again. This is a general approach which can be modified according to circumstances. Certain product have higher conversion rates than others. Your site marketing copy will have an effect on conversion as well. I use 1% conversion to be on safe side. As well, some products might sell better in hard copy ads or trade magazines, so online testing might not be best assessment. But if you are going to sell online, doing this basic kind of number crunching is what will help you to establish what types of products/services you should consider selling. Otherwise, you are really not looking out for your best interests - success of your business venture. 1) Is there a demand for this? 2) Can I quickly & affordably advertise to target market? That's what number crunching tries to answer for you. The best products will be ones which: - have some demand, but not too much (a niche market) - have relatively low competition at Overture - bigger difference between what it costs you for 100 visitors & how much profit you make per 100 visitors, better So let's review process again: - identify some in demand markets - pick several products which target those markets - do some informal surveys to identify top products - use Overture search suggestion tool to verify how many searches are being made on most relevant keywords for your prospective products - determine whether you can bid high enough to get a top 5 spot at Overture for most relevant keywords - build a simple prototype site & submit your listings to Overture - monitor your traffic to determine whether you have sufficient visitors to make a go of it - build a full fledged site which is fully optimized to sell Signup with Overture here: http://www.overture.com/d/advertisers/p/bjump/?o=RR-55270&b=10 Here is a good site which lists several other payperclicks: http://www.payperclicksearchengines.com/ ---------------------------------------------------- ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com ----------------------------------------------------
Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com
| | Love Your Irate CustomersWritten by Armand Melanson
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front of screen. They remain hidden behind until you start to shut down. Get a new profession." John Doe My 1st instinct was to tell John Doe to get bent. But I didn't. I instead sent him an article on how popups can generate significant revenue for a website. I also sent him some info on benefits of my e-marketing "how to" product. Remember this guy had just been to my site & was not only not interested in buying, but he went out of his way to tell me that I was an idiot (in so many words). Here's his next email: "Armand, as you know, I was jerk that wrote you a note telling you that I did not buy from sites that used pop-ups. Whoops!!!! After your personal email back to me with all information as to why I should, and also your convincing money back guarantee, you had convinced me I had nothing to loose! I bought. Then paypal didn't get my order to you correctly, and 24 hours later, I fired off another email, which again, got me a personal reply. Well, to make a long story short, I've learned more in one evening with your material, found more suppliers that interested me, and am convinced that anyone would nuts not to buy your information. I too have been searching internet for about three years, and am convinced that if I can't make my share of bucks with this info, it can't be done. Thanks for personal attention to all my needs!" John Doe So from an initially negative situation, I got 2 positive outcomes: 1) I made a sale 2) I got a killer testimonial for my website So when your customers (potential customers) start heaving lemons your way, send them back glasses of fresh lemonade. It may do more good than you think...
Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com
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