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6. Money flow problems? Pay helpers, media ad billings and suppliers FIRST. Period. Also let clients know that you pay your helpers promptly (like every Friday).
7. Are you keeping up with
competition? Keep educating yourself and your helpers. For example,inexpensive company subscriptions to an ebookwholesaler http://presssuccess.com/wholesale and
jvAlert Perpetual Learning Series http://www.jvAlert.com/LearningSeries.aspx?id=1805 help to catch up with
latest scoop about what works and what doesn’t work from top-level marketers & industry leaders.
8. Do you have ongoing campaigns? Send a direct mail campaign one month, then call them
next. Continue with a monthly or bimonthly postcard newsletter with calls in between. Keep in touch regularly.
9. Need to jumpstart new business, maybe B2B? Submit an executive resume via ResumeRabbit and ResumeZapper, both listed here: http://movingaheadcommunications.com/partners.html . In
resume, include an active link to get
updated version 24/7. More than a year later, local & non-local companies will still seek you out with proposals.
10. Are you trying new product and service lines? Don’t be afraid to test and try new things. Place small classified ads & really listen to what
people want when they call in. Stay competitive.
11. Are your goals too high? Don’t try jumping
gun on increasing income too rapidly. If your income is very small to start with, you may get away with doubling it from one month to
next. But for higher figures, higher $$ can mean increased expenses, work load, deadlines, workers coordinating, communications, stress, technical issues, etc…Instead of a shaky foundation, grow slow and learn to gradually handle more in a professional, fun, growing environment. An average, solid growth figure is much closer to 20% than it is 100%.
12. Are you keeping track? Keep progress logs similar to this listing so that you have a history of issues you’re working on. They say, “History repeats itself” so write out your positive results.
* Sources: U.S. Bureau of
Census; Advocacy-funded research by Joel Popkin and Company (Research Summary #211); U.S. Department of Labor, Bureau of Labor Statistics, Current Population Survey; U.S. Department of Commerce, International Trade Administration.
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By Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net . For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614)529-9459.