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Automated Submissions to Major Search Engines
Using an automated service or software to submit your website to search engines can be extremely counterproductive. Most of major search engines and directories accept manual submissions but do not like to be spammed with automated ones.
Cloaking is practice of deceiving both search engine and visitor by serving up different pages for each. The visitor sees a nicely designed and formatted page and search engine robot scans a page of highly optimized text. Any practice that is deceptive should be avoided and downfall of cloaking is that, if caught, website can be banned permanently.
Using a Cheap or Free Web Host
Using a cheap or free web host can hurt in search engine rankings. Frequent downtime, pages taken down for exceeding bandwidth deter robots from indexing your site. If a robot cannot access your site often enough, your site will be dropped from search engines. Hosting is cheap, so if you are serious about your website get your own domain name and host not one like geocities.com/yoursite.
Sharing an IP Address
Sharing an IP Address even from a legitimate web host can get your site in trouble. If you have cleaned up your website from all of techniques mentioned above and your website still does not get relisted by search engines in a couple of months, check with your host to see if you are sharing an IP address with other sites. If so, you may consider moving your website to a new host who will give you your own IP address or at least one that is not shared with another company who has had their IP address (an yours) banned by search engines.
FAST's Director of Business Development and Marketing, Stephen Baker, has stated that globally there are approximately 30 million crawl-able servers and approximately two-thirds have been banned by FAST network for spamming. If these numbers are correct, your site may be blacklisted or penalize for "guilt by association."
Copyright © 2004 SEO Resource
Kevin Kantola is the CEO of SEO Resource, a search engine optimization company, devoted to achieving high rankings and increased traffic. Visit the SEO Resource website at http://www.seoresource.net to see how your site may benefit.