Now that you have this great information, you want to see it implemented. This is best part. I recommend a visit to SEO Partner. SEO Partner (www.SEOPartner.com) really lives up to its slogan “search engine optimization on your terms”.

They have assembled an enormous talent pool of SEO developers, who actually compete to work on your project. It does not cost you anything to post your optimization projects. To operate service, they accept a small commission from SEO developers (which is only a fraction of what developers would normally spend on marketing efforts alone).

Finally, there’s one of my favorite features. SEO Partner protects you from those less scrupulous SEO ‘experts’ you read about more and more with their protective escrow payment system.

Step Four – Track Your Progress:

Finally, once you have your campaign underway, you really need to track your progress. There are some great tools available for that purpose. Here are links to some of better products that I have worked with:

www.webposition.com www.axandra.com www.searchenginecommando.com

There are a lot of products out there - all at varying costs. I recommend you visit your favorite search engine and look for ‘seo tools’ and see what you get for a response. Then I would definitely test each one’s demo version thoroughly before investing in any one of them. A good tool is worth investment but there are so many great options out there that it’s best to shop around and try before you buy.

I wish you best of luck in your campaign!

Automated Submissions to Major Search Engines

Using an automated service or software to submit your website to search engines can be extremely counterproductive. Most of major search engines and directories accept manual submissions but do not like to be spammed with automated ones.

Cloaking

Cloaking is practice of deceiving both search engine and visitor by serving up different pages for each. The visitor sees a nicely designed and formatted page and search engine robot scans a page of highly optimized text. Any practice that is deceptive should be avoided and downfall of cloaking is that, if caught, website can be banned permanently.

Using a Cheap or Free Web Host

Using a cheap or free web host can hurt in search engine rankings. Frequent downtime, pages taken down for exceeding bandwidth deter robots from indexing your site. If a robot cannot access your site often enough, your site will be dropped from search engines. Hosting is cheap, so if you are serious about your website get your own domain name and host not one like geocities.com/yoursite.

Sharing an IP Address

Sharing an IP Address even from a legitimate web host can get your site in trouble. If you have cleaned up your website from all of techniques mentioned above and your website still does not get relisted by search engines in a couple of months, check with your host to see if you are sharing an IP address with other sites. If so, you may consider moving your website to a new host who will give you your own IP address or at least one that is not shared with another company who has had their IP address (an yours) banned by search engines.

FAST's Director of Business Development and Marketing, Stephen Baker, has stated that globally there are approximately 30 million crawl-able servers and approximately two-thirds have been banned by FAST network for spamming. If these numbers are correct, your site may be blacklisted or penalize for "guilt by association."

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