How to Get Your Site Listed in the Major Search Engines

Written by Herman Drost

Continued from page 1

Free Non-commercial sites can be submitted at no charge through Sites listed in Zeal will be distributed acrossrepparttar LookSmart Network.

8. Lycos.

Free submission of one page of your site. Takes 4-6 weeks and is not guaranteed. You need to fill out a form to sign up.

Paid - guaranteed submission within 48 hours Price - $18.00/year Cost per URL - $12.00

9. Netscape.

Your site will be submitted each month to major search engines such as Google (used by Yahoo), AOL, Excite, MSN and Hotbot.

Price - $99.99/year

10. Northern Light.

Free. This one only has free submissions. Only submit one page from your web site. Their spider will crawl throughrepparttar 128162 rest ofrepparttar 128163 pages.

11. The Open Directory Project

A directory is different to a search engine, becauserepparttar 128164 submissions are reviewed by real people, not machines. When submitting, search forrepparttar 128165 appropriate category for your web site, then go torepparttar 128166 top ofrepparttar 128167 page where it says, “add URL”.

Free This is great directory to get listed in because you will also be listed with its partners which include: AOL Search, DirectHit, HotBot, Google, Lycos, Netscape Search and others.

It takes 2 weeks to several months to get listed.

12. Yahoo.

Yahoo isrepparttar 128168 most popular search engine service. It also uses actual people to compile its listings. It partners with Google when search results fail to find a match within Yahoo.

This directory has only fee-based inclusions for business sites, called Yahoo Express. Your site will be reviewed within 7 business days. Keep in mind that payment DOES NOT automatically guarantee inclusion inrepparttar 128169 directory.

Price - $299.00 non-refundable, recurring annual fee per submission, for initial consideration inrepparttar 128170 Directory.

Tips 1. If you want to get traffic to your site, make sure you get listed in all or at least a few of these major players. Make sure your web site is optimized before you do your submissions (read “How to Use Keywords to Optimize Your Site for Search Engines - This will vastly increase your chances of getting listed.

2. Getting massive amounts of traffic doesn’t guarantee sales. Your web site copy must pull your visitors throughrepparttar 128171 page for them to take action. Get others to read your copy and ask for their opinions. (read “How to Avoid Sloppy Web Site Copy” -

3. To achieve higher rankings (and therefore more traffic) inrepparttar 128172 search engines, you need to continually refine your web site. Monitor your site rankings by adjustingrepparttar 128173 keywords used in your meta tags and web site copy, then submit again.

4. Search engines should be only one of your marketing strategies. One week you could be atrepparttar 128174 top of a search engine,repparttar 128175 next week your site may disappear. Use other methods to drive traffic to your site, so you don’t just rely onrepparttar 128176 search engines.

Now go and submit your site to these major search engines. When you succeed in getting a top listing, as a result of taking action on this article, drop me a thank you note – I’ll be cheering for you!

Herman Drost is a Certified Web Site Designer, owner and author of Affordable Site Design, Hosting and Promotion Packages

Subscribe to his “Marketing Tips” newsletter for more original articles. Read more of his in-depth articles at:

How to Get FLASH Indexed in the Search Engines

Written by Robin Nobles

Continued from page 1

"This flash movie was made transparent so you may seerepparttar effects of putting text behind flash. Using Dynamic HTML, you can absolutely position a flash object right over top of your existing html code. Search engines see copy and text while visitors see your dynamic flash movie."

To see Dave's example, visitrepparttar 128161 complete article found atrepparttar 128162 below URL, and look for "Flash Sample." Once there, click anywhere inrepparttar 128163 browser window, hold down CTRL and hit "A" on your keyboard (Ctrl+A = highlight all) to see how this sample FLASH movie would otherwise "hide"repparttar 128164 text wererepparttar 128165 FLASH not transparent.

(To viewrepparttar 128166 Flash Sample, visit this article online at

Dave was kind enough to share with usrepparttar 128167 source code he used to createrepparttar 128168 effect, which can also be foundrepparttar 128169 above URL.

It should be noted this effect works only in browsers that support HTML version 4.0 or greater. This is only a minor concern, however, asrepparttar 128170 vast majority of browsers that are being used today are compatible.

Yes, but willrepparttar 128171 Search Engines toleraterepparttar 128172 "trick"?

Obviouslyrepparttar 128173 most pressing question is whether or notrepparttar 128174 search engines will accept, or reject, pages that make use of this strategy. After all,repparttar 128175 possibility of layering irrelevant content under, or even entirely offrepparttar 128176 page (by assigning minus positioning coordinates) is a distinct possibility.

To anticipate howrepparttar 128177 search engines might view this strategy, once again, we considerrepparttar 128178 issues of "intention" and "relevancy."

Perhaps Stephen Baker, Director of Business Development and Marketing at FAST, said it best when he remarked, "Our position is pretty straight's notrepparttar 128179 technique that we are concerned about, it'srepparttar 128180 intention. If we indexrepparttar 128181 text in Z- Order and CSS and it's relevant torepparttar 128182 content, then we're all happy. But, as you know, we do have internal systems that trip wires all ofrepparttar 128183 time. If a particular technique becomes heavily abused over time, we'll definitely stop indexing information through said technique."

As we've said countless times before, certain legitimate Web site enhancements, like FLASH, frames, dynamic content, etc., are a nightmare forrepparttar 128184 engines to index. They simply have never done a very good job on complicated HTML page, and FLASH poses, perhaps,repparttar 128185 greatest indexing challenge of them all.

Regardless, sites that use these upscale tools have as much right to be found as any others within their selected keyword categories. Projecting a professional image to your potential customers is important, and using Z Order within your CSS gives enables you to obtain that professional image without sacrificing search engine findability.

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing ( training programs. Visit the Academy's training site to learn more about their online search engine marketing training ( and search engine optimization (

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