How to Get Your Prospects to Do Exactly What You Want by Tormenting Their Brains

Written by Mohamad Zaki Hussein

Continued from page 1

In commercial messages, zeigarnik effect is usually employed by using incomplete information to create curiosity and thus a feeling of discomfort and tension inrepparttar readerís mind. If you want to see an example of zeigarnik effect in commercial message, you can see it in a viral report titled "The 2 Things Porn Sites are Doing to Make Billions Annually, and How You Can Too" that you can download at

As you can see,repparttar 147357 "teaser page" ofrepparttar 147358 report (the content that shows up first when you openrepparttar 147359 file) gives hints on what is behindrepparttar 147360 success ofrepparttar 147361 internet porn industry, i.e., two tactics that have nothing to do with exploiting sexuality or traditional marketing and which are easy to apply to any business. But it doesn't providerepparttar 147362 complete answer. It only teases you to get you to send email to 3 of your friends andrepparttar 147363 complete answer will only be revealed after you getrepparttar 147364 job done.

Off course, zeigarnik effect is not a Jedi mind trick. Its effectiveness is relative to various factors. For example, if you're usingrepparttar 147365 aforementioned viral report to people who are looking for baby items, it might not work, because you're saying it torepparttar 147366 wrong people. Besides that, to getrepparttar 147367 most out of zeigarnik effect, you still need to combine it with other copywriting techniques.

Mohamad Zaki Hussein is the webmaster of To learn how to build a perpetual traffic engine by combining Viral Marketing with RSS and Blog, grab the FREE "Instant Traffic Formula" report at

PPC Definitions

Written by S. Housley

Continued from page 1

Cost Per Thousand (CPM) - The amount an advertiser pays for one thousand advertisement impressions, regardless ofrepparttar consumer's subsequent actions.

Delisting - The removal of a listing as a result of inaction or poor performance.

GeoTargetting - An advertisement targeted at a specific geographical region, area or location.

Impressions - The number of times an advertisement is viewed by web surfers.

Keywords - Search terms or phrases that are related to an advertisement or ad copy.

Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.

Linking Text - The text that is contained within a link.

Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.

Rank - How well a particular web page or web site is listed in a search engine or advertising results.

Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers wantrepparttar 147201 amount of money made to exceedrepparttar 147202 money spent.

Understandingrepparttar 147203 above terminology will help marketers navigaterepparttar 147204 pay-per-click advertising model, which has emerged onrepparttar 147205 Internet and become one ofrepparttar 147206 leading advertising models inrepparttar 147207 online world.

About the Author: Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.

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