How to Get People to Read Your Ads Like CRAZY!

Written by Neil Moran

Continued from page 1

Rule Three:- The Copy

Always overstaterepparttar product, but withinrepparttar 101031 bounds of truth and reasonableness!

For some reason long copy, sell books. People will actually read an entire page of text ifrepparttar 101032 story is strong enough. For straight products,repparttar 101033 body ofrepparttar 101034 text really just givesrepparttar 101035 feature and benefits, together with a slight allusion to an improvement in lifestyle.

A classic piece of rubbish forrepparttar 101036 security book would be:- "We at ACME security have been leaders inrepparttar 101037 field of home security for over seventy years, winningrepparttar 101038 Queens award for industry on at least five occasions."

So what? Who cares? What's that got to do with ME?

Here's an important little technique that can be used to fascinate your readers. It'srepparttar 101039 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then staterepparttar 101040 exact opposite in your advert.

We all know that in order to keep burglars out, we have to lock doors. Right? I mean, that's obvious. OK we're going to take this obvious fact and simply staterepparttar 101041 exact opposite. Like this:- Why leaving doors UNLOCKED can sometimes be better than locking them.

"How can this be?" you ask yourself.

Why fitting a car alarm can sometimes result in car thieves flocking to break into your car.

"What's that?!! Surely with an alarm fitted, they'll give your car a miss?" Well it depends. There are several reasons why sometimes (which is all I said)repparttar 101042 opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear ofrepparttar 101043 easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Getrepparttar 101044 idea?

To sum up, your headline must grabrepparttar 101045 reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot.

Once you've got their attention, you've got to keep them interested. Your ad copy must intrigue and captivate them so they will read your entire offer....

Neil Moran Discover how you can turn one FREE Traffic generating website into an UNLIMITED source of traffic and referrals for your business! by sending a blank email to:- or visit

10 Tips For Writing An Unforgettable Ad!

Written by Larry Dotson

Continued from page 1

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will removerepparttar risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

Larry Dotson 50,000 FREE eBooks, Web Books, Courses And More! Visit:

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