How to Get More Traffic Than You Can Use

Written by Jeremy M. Hoover

Continued from page 1

3. Buying ezine ads

This is a paid method of advertising, but it works, because it isrepparttar most targeted of these approaches. Write a concise ad for your business, and link to either a lead-capture page or directly to your autoresponder. Then, begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring yourepparttar 143011 most and best traffic.

These three sources of traffic will keep you busy and will bring you allrepparttar 143012 traffic you need.

Jeremy Hoover is a proofreader, copywriter, and online content writer. Visit his website for info on affiliate marketing -- .

"Do You Really Need Testimonials at Your Site?"

Written by Jim Daniels

Continued from page 1

The site where I experienced an overnight increase in conversion rate can be viewed at ezWebBusinessBuilder - notice how I workedrepparttar testimonials intorepparttar 143010 copy. They not only help answer potential customers' questions, they flow withrepparttar 143011 copy as well.

And yes, even I was surprised at how effective they were. I've never been a big fan of blending testimonials into copy, but that little experiment convinced me that I was stubborn about that for far too long.

If you are not using plenty of testimonials at your site already, I suggest you start. If you don't have any, just drop your customers a line and ask them what they thought of X product or Y service. If you've been in business any length of time you surely have some happy customers who would be willing to write letters.

And if you're brand new to business, fear not. You WILL get testimonials. I suggest you use a follow-up autoresponder to contact customers a month or so after they make any purchase from you. You don't need a long questionnaire, just a simple, "what did you think" message will suffice. You'd be surprised at how much a customer will tell you when you leave it up to their own imagination.

Here are five tips on using "customer comments" at your website...

1. Make sure testimonials at your site are specific and not generic in nature. Generic testimonials are not as believable as detailed comments. So ask your customers to elaborate on their comments if possible.

2. Be sure to get permission from your customers to userepparttar 143012 testimonials.

3. Includerepparttar 143013 customer's full name and geographic location. A good sprinkling of customers acrossrepparttar 143014 globe shows that your product/service works everywhere.

4. Use customer comments throughout your websites and newsletters. Set up a whole page of letters like I have here - and then take your very best one or two testimonials and put them on your most prominent pages.

5. Considerrepparttar 143015 top three or four reasons your potential customers may be hesitant to order. Then post customer comments that address those issues.

OK, let's wrap today's tip up with a quick summary...

The web is still likerepparttar 143016 wild American west 100 years ago -- full of snake oil salesmen. If you want to establish your web business and earn steady, reliable income, you need to earnrepparttar 143017 trust of your potential customers.

Letting potential clients read comments from your best customers is stillrepparttar 143018 best way to do that. So do it, and do it over and over. You may be surprised atrepparttar 143019 results.

To your online marketing success, Jim Daniels - JDD Publishing Creator of the world's first View it and Do It software for profiting from the web.

    <Back to Page 1 © 2005
Terms of Use