* Make sure you spend your time working on content for each page. Your goal is twofold, and better you accomplish both of these goals, better your conversion rate is going to be.

* First, you want that page to be “keyword rich.” This is something that Google LOVES. You can easily do this without sending prospects away because you know exactly what your targeted audience is (the people who searched for THIS keyword or key phrase!).

* Second, you want to give yourself best chances of nabbing this customer! How? Think of AT LEAST FIVE solid bits of information that a person who searched for your keyword could be looking for. Add a touch of personalization to your recommendation and voila, you have made a better mousetrap!

* Make sure those five solid bits of real information are pertinent to keyword or key phrase that you have isolated for this particular webpage.

* Now when surfers look up those keywords and key phrases they find your specialized site built just for surfer! It’s a win-win situation! That’s what surfer was looking for, and you were right there with just that!

* Imagine power of this system once you have 5 targeted pages that work as one to promote same thing. Couldn’t you think of 10? Why haven’t you stopped reading?

* Get out there and start FOCUSING on your CUSTOMERS. To catch your customers, you must find out what each one will be looking for. At first it will be easy to identify what keywords or key phrases that most of your customers will be looking for.

* But if you apply yourself you can discover whole TREASURE TROVES of customers that you might not have thought about before! Open your mind and try to picture a customer and what he or she might be typing into their search engine at night!

* By providing best information on a given keyword or key phrase, you maximize your ability to catch those customers. With time and experience, you can experience powerful effects of micro-targeted websites that produce much higher conversion rates.

Wes Lund http://www.lionshareshopping.com

Now switch hats quickly and look at this from your perspective as a business promoting yourself online. Any way you can help a battle weary consumer get more value out of your website and emails will help you earn their business, right?

Obviously, giving them a clearly marked path from landing point to information source wrapped in an appealing design is something you must do. But that alone may not be enough to win their dollars. You still have to win their attention and their respect before they’ll set foot on that path.

Fortunately there is a very simple, affordable way you can do it. With no shouting. Today’s streaming video tools allow you to easily provide visitors with a brief personal message that does more than command instant attention. A simple greeting that you create and manage yourself opens door to a genuine conversation. All technical barriers of web fall away in face of it and your visitor learns what he needs to know about you in seconds.

How? Your expressions, your gestures, your smile, and your tone of voice, hold more power to attract attention, convey a deeper meaning to your message and convince people of your sincerity than anything else you can do. Scientists have proven that up to 93% of what we learn and remember from a conversation comes from these unspoken, and unwritten clues.

Your human visitors absorb and process all that complicated information a matter of seconds in an attempt to answer one question. They’re looking for consistency between your words and your non verbal message that will tell them whether or not they can trust you and believe what you say has value to them.

That makes you very best tool you have to increase your credibility. If you’re feeling too shy to step in front of camera consider this. As a consumer, you wouldn’t dream of turning off your spam filters and popup blockers, or opening every attachment that came your way.

As a businessman using Internet to generate leads or sales for your company, can you really afford to leave your big gun at home?