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9.Be consistent. In your branding, your tag lines, and
service you deliver. Your customers expect
same thing every time they work with you. Your website and voicemail are great ways to build your brand consistency. Use
same colors, logos and tone in everything you do.
10.Treat your current customers like they pay for your mortgage, car and insurance. They do. Make sure they understand how much you appreciate them by consistently delivering outstanding service and taking
time to listen to their calls and concerns. In essence, treat them better than you want to be treated yourself.
11.Track what you do. Create a spreadsheet that allows you to note what activity you have done to market your business and to tabulate
results. Then make sure you cultivate
areas that are working for you.
12.Ask your clients to write testimonials for you. Your current clients are your biggest fans, so ask them if they would write you a letter describing
benefit you provide them. Once you have
testimonial use it on your one-page fact sheet, in your marketing materials and on your website. Make sure to get your clients’ permission to use their name and contact information in case potential clients want to ask them specific questions.
13.Answer all requests in 24 hours or less. When a potential client calls to find out about your service, chances are better than good that they need service soon. The chances that they are going to sit by
phone waiting for your return call are slim – so make sure you are
first business to call them back. Respond even sooner to e-mail requests.
14.Call people back and respond to e-mail even if you don’t provide
type of service they request. Good manners translate as good business. By providing leads to companies that can help them – these ‘non-clients’ can become your fans and will recommend you to others.
For samples of
FAQs, Spreadsheets, testimonial requests and benefit statements, email peggie@petcareuniversity.com and request more info on
Marketing Guide for Pet-Sitters.

Peggie Arvidson-Dailey is the founder of Pet Care Business University and the Pet-Care Business Success System™. She is the author of the “Maintain your Love Affair with Your Pet” Series and several articles on finding and maintaining happy customers for pet-care businesses. As a trainer and coach she has helped people across the country create and build the pet-care business of their dreams. Visit http://www.peggiespets.comfor more information