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If you are not making an effort to build these Internet capital goods, you are
Internet equivalent of real life business that purchases frozen pizzas from supermarket next door, heats them up in a microwave, and then tries to sell them. On top of that, your store has no napkins or condiments or tables or chairs or pizza boxes. Everyone must sit on and eat off of floor.
Would you want to purchase pizza there? No, you would get it at supermarket frozen at a cheaper price, or you would go next door, where they make it and then bake it in an oven, where you could sit down at a table in a chair.
Take time to understand this point: If you want to succeed, you absolutely must either have money to buy your land, store, table, chairs, and oven--or you must build them yourself.
Fortunately for Internet marketers, you have a huge advantage over regular businesses--you can build all of these Internet capital goods; you do not need to pay for any of them.
You can build every Internet capital good I have mentioned above for no cost at all. And you will if you want to succeed on a limited budget. So setup your links. Make quotas; reach those quotas every week. Build content. Find legally reusable expert articles and add them to your website. Build pages that offer free tools to your customers. Use free advertising methods advertise this page as a useful stand-alone (which happens to be linked to your related website). Setup a free content ezine or marketing list that is related to your website. Register with free directories to get customers.
All of these Internet capital goods will not only draw customers to your business through a multitude of sources, but they will also retain customers that come to your website through free or paid advertisement by giving them option to get free information or use free products.
As every marketing study has indicated, multiple impressions of a product increase a person's chance of buying it--and multiple contacts with a salesperson increases conversion rate. By retaining customers you will both increase impression of your product and expose them to your sale copy, which will dramatically increase your conversion rates.
If you get nothing else out of this article, please remember this fact: only way to successfully build and expand an Internet business is by building Internet capital goods and staying around until you have enough to constantly draw and retain customers. If you do not have money to purchase these capital goods, start building them today for free or you will probably be ready to give up in about 3 months.
Isaiah Hull makes money online teaching other people how to build internet businesses: http://www.workathomerightnow.net/pluginprofitsite.html . Join his free Home Business Tips Newsletter at http://www.workathomerightnow.net to learn how you can make an income on the internet with little to no investment monthly.
