2. Now write a short message, about 200 words will do fine, that tells people 'in a nutshell' why they should own your product or service. This will serve as your introductory message (or message #1) so be sure to include three benefits you listed in form of a bulleted list.

3. Next, write a short message (again, about 200 words will do job) about each one of three benefits you listed. These will become your messages #2 to #4. Be sure to paint a 'word picture' about each, where reader can project himself or herself into picture.

Staying with life insurance product for a moment, you might say something like "Just imagine peace of mind you will feel knowing that you have taken steps necessary to protect your family."

4. Finally, write one 300-word message that summarizes everything you have said in messages one through four. This is your message #5. Be sure to include your bulleted list from message one.

Also, make case for reader to visit your site and take action now. Many follow up systems fail when they simply forget to tell reader what they want reader to do!

5. Now all you need to do is find an autoresponder service that can deliver these messages over a period of time (called a sequential autoresponder) and begin inviting visitors to get your free e-Course on topic you've chosen.

Creating a powerful follow up system is good business. That's why all 'gurus' have at least one follow up series. Now, you can have one too! Using a follow up system helps you maximize value of your visitors and puts time on your side. Now that's a powerful place to be!

Sure you'll already be closing more sales, but your overall marketing strategy can be improved further. Incorporate your sales letter into two completely different website designs, and prove which one produces greatest conversion ratio.

Run with best performing as your control and start testing other aspects of your design, such as number of images used, load time of your pages, number of pages your sales letter is spread out on.

Will a one page sales letter or a multiple page sales letter work better for you?

You'll have to test that to find out. What you need to realize is that everyone is marketing to different target audiences and markets, so only way to know for sure what works best for YOU, is to scientifically test these key components of your overall marketing strategy.

---> Your Lead Capture Forms & Plugs <---

Once you've got your best performing sales letter and site design you'll really be moving along at full steam ahead. Your golden egg will be growing larger by day. But don’t stop there.

Start testing different lead capture methods and ad copy plugs to improve your visitor to subscriber conversion ratios. The more leads you generate, more people you can follow-up on, and more visitors you'll be able to convert into paying customers.

---> Your Follow Up Marketing Campaigns <---

Once you've maximized your lead generation conversion ratios, try testing different follow-up marketing techniques to close more sales. The faster you can convert your leads into paying customers, faster you'll be able to make your desired return on investment.

Working you're way through your marketing strategy and systems like this, testing what works and what doesn't, is only way to ensure your milking maximum profit out of your website and online business. What's more, by systematically testing your website marketing components and increasing your conversion ratios, you'll be reducing your lead & customer acquisition costs, making your advertising dollars go much further.

Stop shooting blanks. Start testing today and scientifically work your way to greater profits. It's ONLY proven way to systemically work your way to better conversion ratios and greater profits.

About The Author...

----------------------------------------------------------------- Duncan Carver is developer of "Scientific Internet Marketing Assistant". A fully featured, professional, split-run testing application valued at $97, currently being given away at absolutely no cost. Download your copy today and start improving your bottom line tomorrow... http://www.marketing-strategy.org -----------------------------------------------------------------