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For example, let's say that in your day job, you're a nutritionist. You know that diet is a perennially popular topic. You advise dieters on how to eat, and you've garnered a lot of experience in how and why people put on weight, and ways that they can safely dump lard.
You decide that you need to learn what people really want to know. So you subscribe to a few discussion groups, and after you've read postings for a few weeks, and have posted responses to some questions, you ask your own questions.
Be straightforward about this. Just admit that you're doing research, and ask for help. Post a questionnaire for people to fill in. (Assure them that their privacy will be respected.)
After a month of this, you'll get ideas for products (articles, books) that will sell.
==> The sure-fire formula for winning, instantly saleable ideas: combine entertainment and information
You need to be clear about what you're selling. With non- fiction, you're selling information. With fiction, you're selling entertainment.
The best way to sell either fiction or non-fiction is to combine both in your writing.
Mix a dash of entertainment with your information. That is, when you're writing an information product, an article or a book, even though it's non-fiction, don't be dull. Check out wildly popular For Dummies series of books: good information, delivered with an entertaining style.
On other hand, if you're writing fiction, ground it in real life with good information. I'm a fan of Diana Gabaldon's Outlander series. Definitely fiction, but Ms Gabaldon grounds her time-travel historical novels in their era with fascinating facts that make unbelievable plots credible.
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==> Writers: Turn Your Talent Into Dollars <==
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Australian author, journalist and copywriter Angela Booth has been writing professionally for over twenty years. She writes business books and copy for businesses.