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Because, in order to truly succeed as a freelancer, I firmly believe we have to accept, embrace and even learn to enjoy
marketing aspect of our business. I know this because my own failure to succeed as a full-time freelance writer a few years back was solely because I did not develop, implement and sustain an ongoing marketing plan. Not because I didn't possess
skills and talent. Not because
markets weren't out there. But because I didn't let enough people know I existed, or exactly what it was I could do to help their businesses.
My stepdaughter's soccer team used to have a pre-game cheer that went like this: "You gotta want it to win it, and we want it more!" If that sounds like how you feel about having a full-time freelance writing business, start today to overcome your fear of marketing and (thank you, Nike) just do it!
Not sure how to get started? Here are a few tools for you:
1. Pick up a free marketing workbook here: http://hypertracker.com/go/writesuccess/plan . While you're there, sign up for Rob's free marketing ezine, too. It is always filled with excellent ideas on how independent consultants (which includes us freelance writers, by
way) can find and attract more business.
2. Consider purchasing
ebook, _Local Email Profits_, which shows you how to approach professionals and businesses in your hometown to offer your writing services. You'll find it here: http://hyperTracker.com/go/writesuccess/WSNAAW/ .
3. Read books on marketing. One excellent resource, which you can find at your local library or in bookstores, is _Guerrilla Marketing for Writers_, cowritten by Jay Conrad Levinson and others.
Then get started right away. Who knows? You may actually learn to love marketing yourself--especially when your efforts start to bring in steady and profitable freelance work.

Mary Anne Hahn publishes WriteSuccess, a free biweekly ezine of ideas, information and inspiration for people who want to pursue successful full-time writing careers. To subscribe, mailto:writesuccess-subscribe@yahoogroups.com