Continued from page 1
However, there's more to pricing than setting your basic prices. If you have years of experience, offer fast turnaround, and are prepared to handle jobs on weekends, and overnight, you can charge more.
What if you up your rates, and your clients won't pay your increased prices? I promise you, if you up
price to what you're honestly worth (and you know this, you must, if you've been at your trade for any time at all) and you lose clients, you would have lost them anyway.
Who knows why clients bail? Paradoxically, I've lost clients when I lowered my fees, never when I upped them. Go figure. Maybe they thought my services were worth less because I charged less. The reason I lowered my fees was always because I liked that particular client, and wanted to do them a good turn. Which proves
adage that no good deed goes unpunished.
Nowadays I'm tempted to up my rates if I like working for a particular client.
==> Value adding--- your secret weapon,
proposal
A diamond is worth more than a lump of coal: you can charge more if you deliver more.
Proposals are my favorite value-adding tool. If you can see an area where
client needs some input, why not create a proposal?
Proposals cost little: maybe a couple of hours of research, and an hour to write. They're a supreme goodwill gesture. They show
client that you've been thinking about his business.
The worst that can happen is that
client says no.
If you're unsure about how to write a proposal, type "writing a proposal" into any search engine for loads of resources.
So, are you a price taker, or a price maker? If you're unhappy with what you're being paid, it will show in your work. For that reason, you must work out a pricing strategy you're happy with. And stick with it.
==> Additional Resource
If you're a newly independent creative, or want to brush up on your pricing skills, check out :
http://www.digital-e.biz/articles.html
This is Elena Fawkner's excellent piece called: "Pricing Yourself to Get and Stay In Business".
***Resource box: if using, please include***
When your words sound good, you sound good. Author and copywriter Angela Booth crafts words for your business --- words to sell, educate or persuade. Mailto:ab@digital-e.biz
Web: http://www.digital-e.biz/
**END**
