How to Eliminate Your Competition By Making Money From Them

Written by Jason Mangrum


Continued from page 1

Stop being an enemy of our "competition" and become their friend!

If you own an info-product, (as long as you'rerepparttar only one selling it) research your closest possible "competition", and offer them a Joint Venture. You may want to enlighten them torepparttar 120896 fact that you're not really in any competition since both of your audiences are extremely targeted to each other. Then, simply do a cross-promotion.

I'll give you an example.

Let's say, I just created an eBook on Joint Ventures.

Then, I search forrepparttar 120897 closest competition I can find. Once I've found what I was looking for, I would email them (or phone them) and let them know that I would like to sell their JV eBook as a back-end to my JV eBook.

I could simply place it under a "Highly Recommended Reading" Column, or just send a mailing to my customer list about it.

(notice I'm telling them what I would like to do for THEM before I ever mention what I want them to do for ME...)

I would then continue by telling them that any time someone purchases their eBook from my efforts, THEY would keep 100% ofrepparttar 120898 profits.

This would be 100% FREE advertising for them, and that's REALLY hard to say "no" to. ;-)

I would then ask them if they would be willing to dorepparttar 120899 same thing for me, except I would let them use an affiliate link, so they can still profit from MY eBook when they make a sale from their efforts.

This may seem crazy at first, but if you try to see this JV throughrepparttar 120900 eyes of your potential partner (or "competition) you'll understand that I'm placing their needs and wants FAR above my own. This shows them that I am willing to lose a little onrepparttar 120901 deal for THEIR benefit. And more often than not, they'll not only acceptrepparttar 120902 offer, but they'll insist that I use an affiliate link for their product as well. :-)

There you have it.

I've just eliminated my "competition" by becoming their friend, and in doing so, I'm getting FREE advertising from extremely laser-targeted PAYING customers who are definitely interested in what I have to offer.

Now, go use your imagination and think of some JV's you can do with your "direct competition" to befriend them. You'll soon realize you never had any REAL competitors inrepparttar 120903 first place.

Jason "The Marketing Machine" Mangrum is known to be the one of the most innovative experts on Joint Venture Marketing. If you need help with JV ideas, Jason has created a killer software product that automates the entire Joint Venture writing process in less than 30 seconds. You can get more information (and a free eCourse) here: http://www.mmmail.us/wizard.html


Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press

Written by By Carolyn Moncel


Continued from page 1
repparttar reporter to clarify then giverepparttar 120895 straightest answer possible, and only elaborate if you feel comfortable doing so. Perceiving your company story to be boring. Never embellish your company story. Remember that in addition torepparttar 120896 basic facts about your company, it'srepparttar 120897 little tidbits that seem unimportant that can actually peak a reporter's interest. Not knowing how to respond torepparttar 120898 reporter's questions. There's no shame in not knowing an answer. The reporter will respect your honesty, and by doing so, your story placement can still be secured - as long as you make it a top priority to findrepparttar 120899 answers torepparttar 120900 questions and deliver them torepparttar 120901 reporter immediately. Lack of preparation beforerepparttar 120902 interview. Do a little research onrepparttar 120903 reporter prior torepparttar 120904 interview by reading past articles. Then try to anticipaterepparttar 120905 types of questions that reporter might ask, and prepare truthful answers for them. It's fine to askrepparttar 120906 reporter whatrepparttar 120907 story topic will be before doingrepparttar 120908 interview. That information will also give you some additional clues aboutrepparttar 120909 story's tone. If you don't believe me, then take advice from veteran CBS News anchor, Dan Rather. He says when doubt as to how you should answer a reporter's questions, there is four acceptable answers: 1. I know that answer, and I will give it to you 2. I don't knowrepparttar 120910 answer, but I will try to find it and give it to you 3. I knowrepparttar 120911 answer, but I'm not going to tell you 4. I knowrepparttar 120912 answer, but I'll have to kill you if I tell you. The last one, of course, is a joke, but you getrepparttar 120913 idea. Next month's topic will cover what you should say oncerepparttar 120914 media calls. Until then follow playground rules and never lie torepparttar 120915 media - period. There is no profit in doing so, and you'll only end up hurting yourself and your company's credibility. Always tellrepparttar 120916 truth, even ifrepparttar 120917 truth turns out not to be all that interesting.

Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use