A portion of cyber thieves, download a digital product, whether ebook or software, only to illegally sell it online at eBay or sell it in "warez sites".

Optimistically, these unprincipled pinches are either prosecuted to fullest extend of law, for infringement of copyrights, or face imprisonment along with heavy fines.

So if you want to avoid getting targeted by cyber thieves (and losing thousands), wisest approach is to conduct business with an e-commerce processor who will protect you against dodgy "freebie hunters" (see http://traffic-engine.net/stormpay for a genuine payment processor).

After all, it is *your duty* to forming your own "refunds policy", not your processor's.

Audio-Learn one step at a time. Granted, creating an audio clip may seem a little confusing at first because you have to get familiar with software you’ve chosen to use. But like most other tasks in life, practice makes perfect.

Audio-How is file activated? There are a couple of ways in which your visitor can activate audio on your site. One is by clicking on a link, other involves placing a small amount of code on your site that automatically downloads everytime you get a visitor to page you’ve placed audio clip on.

Audio-How about pop-up’s and popunders? You can also create pop-up’s or pop-unders with an audio clip that downloads as pop-up or pop-under window activates when your visitor goes to exit your site. An example of this would be to use your clip to encourage sign-up’s for your ezine.

Audio-Where can you get tutored on this subject? There are many tutorials on net that teach people how to create pop-up’s or pop-under’s, there are also software programs that make creation process a whole lot easier. There are also plenty of audio recording software programs out there, some are fr**, others cost money.

Final Comments: By no means am I encouraging you to place audio on every page of your site, leave some pages as just plain text, others with text and a picture, and then text, picture and audio. What works for me may not necessarily work for you, but it never hurts to test. You won’t know until you try. Good luck, Brian.