Another third party service totally free that will mail you a daily report of all activity on your links. You simply assign a different coded link for each url you'll be using. If you have more than one domain you'll need to set up a separate account for each one

4) Adtrackz http://www.Adtrackz.com

This is an actual CGI script you purchase for $47.00 and install on your own server. It only runs on Unix servers (so it's not an option if you're using Windows NT). It gives you one click stat reporting all in one place. Each campaign shows you referring url, what browsers your visitors used, hits per hour, per day and more. Try it 30 days risk free.

5) ProLinkz: http://www.Prolinkz.com

This is another CGI Perl script that you install on your own server. For Unix only; running $45.00 but for an additional fee they'll install it for you. Allows you to use your own domain in coded links.

By taking advantage of above tools you'll be able to tell at a glance which ads were a good buy and just how much activity your links are getting. These services and scripts allow you to make most of your advertising dollars so you know what's working and whats not.

So stop throwing good money after bad by implementing a link tracking system today, you'll make more informed advertising decisions tomorrow.

Tracking Email Responses

If you have unlimited email aliases available through your web host and want your test ads to generate responses via email, you can use a unique email address as tracking code for each one.

Note: A potential drawback to this method is that more email addresses you make publicly available, more spam you're likely to receive.

Another option for tracking email responses is to ask respondents to place something unique in subject line, which serves as tracking code.

In a pinch you can use following trick to help automatically place what you want in subject line of a new email message when it’s clicked on in an email program: mailto:user@domain.com?subject=Send-Info (Replace user@domain.com in above example with email address you want to use.)

When above link is clicked on in an email message, text immediately following ?subject= will automatically appear in subject line of a new email message in most email programs. (In example above, Send-Info would appear.)

Attempting to Beat Your Control

Your main objective in testing is always to try to come up with a better pulling variable (headline, offer, guarantee, price, etc.) than your existing control. Whenever tests prove that another variable pulls better than your existing control, it replaces it until a future test reveals an even better one.

Make Testing a Habit

Remember that most successful direct response marketers (Internet marketing being just another form of direct response marketing) tend to do lots of testing.

Instead of viewing testing process as too much bother, you should view it as a wise investment in crucial information that reveals how to progressively improve profitability of your marketing. Considering all advantages that testing offers, reasons for making it a habit are obvious.

You don’t have to be content with same mediocre level of response to your marketing campaigns, unaware of what’s really working and what isn’t.

If you aren’t already, start taking advantage of scientific testing to constantly improve your marketing results, avoid making same wasteful mistakes, and earn more profits. And if you're already profiting from it, consider taking advantage of it more fully.