Continued from page 1
Tracking Email Responses
If you have unlimited email aliases available through your web host and want your test ads to generate responses via email, you can use a unique email address as tracking code for each one.
Note: A potential drawback to this method is that more email addresses you make publicly available, more spam you're likely to receive.
Another option for tracking email responses is to ask respondents to place something unique in subject line, which serves as tracking code.
In a pinch you can use following trick to help automatically place what you want in subject line of a new email message when itís clicked on in an email program: mailto:email@example.com?subject=Send-Info (Replace firstname.lastname@example.org in above example with email address you want to use.)
When above link is clicked on in an email message, text immediately following ?subject= will automatically appear in subject line of a new email message in most email programs. (In example above, Send-Info would appear.)
Attempting to Beat Your Control
Your main objective in testing is always to try to come up with a better pulling variable (headline, offer, guarantee, price, etc.) than your existing control. Whenever tests prove that another variable pulls better than your existing control, it replaces it until a future test reveals an even better one.
Make Testing a Habit
Remember that most successful direct response marketers (Internet marketing being just another form of direct response marketing) tend to do lots of testing.
Instead of viewing testing process as too much bother, you should view it as a wise investment in crucial information that reveals how to progressively improve profitability of your marketing. Considering all advantages that testing offers, reasons for making it a habit are obvious.
You donít have to be content with same mediocre level of response to your marketing campaigns, unaware of whatís really working and what isnít.
If you arenít already, start taking advantage of scientific testing to constantly improve your marketing results, avoid making same wasteful mistakes, and earn more profits. And if you're already profiting from it, consider taking advantage of it more fully.
Marty Foley is a basic introduction to scientific online testing. For the most comprehensive collection of tools, strategies and tactics for boosting your web site's response through testing, click over now to: ==> http://ProfitInfo.com/