http://www.chitterlings.com

and Damon Zahariades excellent book on writing Special Reports

http://www.infoproductcreator.com/part/damon.html

2. Understanding Niche Markets

99% of time buyers make decisions based on emotions rather than need.

They may NEED a new car, but they WANT a BMW!

They may NEED information on self-publishing, but they WANT to see it on video from an expert in field.

Live a day (or several days) in your market's shoes.

Read what they read. Go where they go. Monitor what they say. Ask what they want, but more important find out WHY?

What have they purchased in past? What types of messages work - what entices them to take their wallet out again and again.

That's what understanding your niche means. The golden key to earning BIG profits from niche markets is understanding that market at a level you much deeper than you may be willing to learn. You now know difference between massive wealth building and struggling business

3. Qualifying Niche Markets

OK. So you have identified a target market, you understand their needs, wants, desires and motivation for such desires.

Next question!

Will they buy what you are offering? Will they continue to buy to satisfy their need?

You can qualify by asking following questions:

1. Do they have means? Do they have discretionary money to buy your products?

2. Have they bought before? You like to see a pattern of spending on products in your area of focus.

3. What is emotional driver behind people buying products in your market?

Have you identified a niche market that meets these criteria?

If not, please stop whatever you are doing and spend some time on this.

Identify, Understand and Qualify your niche market and you can turn peanuts into pure gold!

Offer a free report, training course, ebook or newsletter so you can keep contact with those who don't buy on first visit.

(2) CUSTOMERS

By keeping in constant touch with your customers you'll create so many happy and satisfied customers they will refer you to their friends. Happy customers are informed customers, less likely to ask for a refund and more likely to buy from you again.

(3) AFFILIATES

If you want income-producing affiliates you must give them latest tips, techniques, training and motivation with constant follow up.

Once your business grows there's no way you can follow up with your prospects, customers and affiliates by hand so you MUST set up your automated system from beginning or as soon as you can.

*****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU*****

Thankfully in recent times companies have become aware of how important client follow up is and they have created autoresponders (automatic messages/emails) for this purpose to put your business on autopilot.

TIP: Avoid using free autoresponders as they usually include advertising for other people's products (sidetracking people away from your offer and helping you to look unprofessional. Remember, in business how you are perceived by your customers means everything!)

Once your system is in place you fill it with emails that will go out automatically once someone subscribes or is subscribed automatically!

SAMPLE FOR PROSPECTS:-

Message (1) Free information you promised (immediate delivery) Message (2) More great information about initial product (one day after message 1) Message (3) Mix in information about your product with free information (one day after message 2) Message (4) Start to sell your product while giving more information (one day after message 3) Message (5) More free information and how they will benefit from buying your product or service (one day after message 4).

SAMPLE FOR CUSTOMERS:-

Message (1) Thank them for their order and let them know they can contact you if they need any help (immediate delivery) Message (2) Thank them again and give them a free bonus (one day after message 1) Message (3) Send a short note to say you are offering them another free bonus and ask how they are enjoying product (seven days after message (2) Message (4) Send a short note saying you hope they are enjoying product and that you thought they might be interested a complimentary product....(seven days to one month after message (1)

If you haven’t got autoresponders in place it’s not too late. Give your customers a reason to return to your business by keeping in contact with them and you’ll be am*zed at results you’ll achieve. Have fun!

Copyright 2003. All Rights Reserved. Karin Manning. Karin is publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit http://www.reprintrights4u.com and fill out popup on entry with details of your ePackage & bonus newsletter subscription & free gifts.