How to Easily Create a Search-Engine Friendly Navigation Menu For Your Website

Written by Fabian Lim


Continued from page 1

This will providerepparttar search-engine spiders a path to follow and will ultimately result in your web pages getting fully indexed.

You can learn more about sitemaps here: http://SiteMapSoftware.com

Note that most, but not all servers have SSI's enabled. Please check with your web host to find out whether SSI is enabled in your server.

How to Easily Create a Navigation Menu Using SSI? ------------------------------------------------- Step 1# - Create a HTML navigation menu file

This isrepparttar 132617 navigation menu file that will be inserted into your HTML pages and is also your HTML navigation menu template.

A simple horizontal text HTML navigation menu can look like this:

Home | Products | Pricing | About Us | Contact Us

(You'll need to hyperlink each ofrepparttar 132618 above text to make these navigation links clickable by using your favorite HTML editor e.g. FrontPage or Dreamweaver)

You need to save this file with a .shtml extension once this file has been created e.g. topnavi.shtml

Step 2# - Insert navigation menu file into HTML file

Open uprepparttar 132619 HTML file (e.g. products.html) and placerepparttar 132620 cursor onrepparttar 132621 location where you wish to insertrepparttar 132622 navigation menu.

Click here to viewrepparttar 132623 SSI directive: http://BizSuccessOnline.com/SSI_CodeSnippet

And copy and pasterepparttar 132624 above SSI directive atrepparttar 132625 cursor.

(Be sure to replace "your_navigation_filename.shtml" withrepparttar 132626 name of your navigation menu file)

Note: You CANNOT use absolute path with an SSI directive: e.g. do not use http://yourdomain.com opnavi.shtml

And finally, saverepparttar 132627 HTML file with a .shtml extension e.g. products.shtml

Step 3# - Upload files onto your server

The last step is to uploadrepparttar 132628 newly created .shtml files onto your web server and check to make surerepparttar 132629 pages display properly.

And if you viewrepparttar 132630 HTML source code of your HTML file on a live internet connection, you'll notice thatrepparttar 132631 SSI directive would have been replaced byrepparttar 132632 actual HTML navigation menu code.

Maintaining your navigation menu is now a simple matter of changingrepparttar 132633 contents onrepparttar 132634 navigation file.

That's all there is to it!

Give it a go!

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. He is also editor and publisher of "BizSuccess Tips", a No Hype, No B.S. internet marketing newsletter. Visit his website at http://www.BizSuccessOnline.com


BUILDING WEB PAGES THAT MOVE PEOPLE TO BUY

Written by Charlie Cook


Continued from page 1

4. Stay Focused On Prospects' Problems. Your prospects want to satisfy their needs and, more importantly, avoid incurring a loss or pain. Lead with copy about their concerns. Let them know that you understand their aspirations as well as their worries andrepparttar problems they want to solve.

5. Write Your Copy To Support Prospects' Decision Making. To demonstrate that you know and understand your prospects' problems, be specific. Avoid general phrases like "save time and money", which apply to hundreds of services. Give detailed examples ofrepparttar 132615 problems your prospects experience and how you solve them.

6. Tell People What To Do. If you want people to read a key article first, then sign up for your newsletter, and then contact you, tell them so. Listrepparttar 132616 steps you want them to take atrepparttar 132617 top ofrepparttar 132618 page and then use your page design to support this sequence of actions.

7. Make It Easy For Prospects To Contact You And To Buy. Include a contact or order form on your homepage and make your email and phone number easy to find.

Changerepparttar 132619 design and copy on your site to help visitors takerepparttar 132620 steps to become clients. You'll be pleasantly surprised atrepparttar 132621 difference in your response rate and your business growth.

- 2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide, '7 Steps to Grow Your Business' and the 'More Business' newsletter, full of practical tips you can use at http://www.marketingforsuccess.com


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