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Management Plan Identify key players who will plan, build and maintain your online operation. Donít forget to include personnel in charge of your back-end systems, such as customer service (check out www.workz.com/manage/cs.asp), order fulfillment, warehousing, and shipping. Determine what tasks will go to existing staff and what tasks you will outsource to consultants, so your business plan clearly states where these responsibilities will lie.
Financial Plan Decide what technical functions are necessary to your Web site and research costs of delivering those functions. You can use a turnkey solution to get your site up on Internet (such as AOL or Yahoo! Store), or you can pay for technical expertise and bring these functions in-house. (Try www.workz.com/build/vendors/host.asp.)
Once youíve determined your technical requirements, calculate how far your existing capital will go and then decide whether to seek additional capital investment. If youíve been thorough in developing rest of your plan, you íll be able to project income versus expense based on estimated site traffic and visitor-to-order ratios (the number of visitors compared to number of buyers on a site). Your investors will require this type of forecasting.
Remember old saying, "The more things change, more they stay same." E-commerce strategy combined with a traditional small-business format is winning formula for your Web store business plan.
David Johnson is the founder, president and director of workz.com. He is a lifelong entrepreneur, small-business expert, and Internet pioneer. He decided to create a trusted resource of objective how-to information to help other small businesses. Because of David's experiences, workz.com continues to provide answers and solutions to the overwhelming issues and challenges facing small businesses on the Web.