11. To attract sex. 12. To keep their possessions. 13. To have more fun. 14. To satisfy curiosity. 15. To protect their family. 16. To be in style. 17. To have beautiful possessions. 18. To quench their appetite. 19. To emulate others. 20. To avoid trouble. 21. To avoid criticism. 22. To be an individual 23. To protect their reputation. 24. To grab opportunities 25. To be safe. 26. To make work easier.

So, how does this system work?

Okay. Say you have an idea for a book on how to make money in network marketing. Will it sell? Since people want to (20) avoid trouble and (26) make their work easier, I'd say chances are good it would. Add to this formula fact that people always want to know how to make money (one of top three subjects hard-wired into our make-up) and yes, book could sell.

And what if you have an idea for a book on how to find cool things at garage sales? Would that sell? If you tied title to a direct benefit---such as to make money---then your idea could work. In other words, title e-book something like, "How To Make A Fortune In Garage Sales" and you just made it fit one of basic human desires. If you can also tie it to (14) satisfying their curiosity about garage sales, all better.

What if you have a technical book idea, such as an e- book on how to filter out spam? No sweat. People want to save time, so you might tie your idea to that benefit. "How to Save Time By Eliminating Spam!" might work. Or you could even tie your idea to (23) protecting their reputation. Then your e-book might be "Protect Your Name By Stopping Spam!"

Get idea? You can take almost any e-book idea you may have and improve odds of it selling by simply matching it to one of 16 categories above or TOP 10 listed in our e-book. It's easy.

Now, before critics rush in and shoot at any holes they see in this system, let me add these final words:

A book that sells is more than "a good idea." It's an idea well expressed. It's an idea packaged in an irresistible way. It's an idea targeted at a specific niche audience. And it's an idea that works once people begin to implement it.

In short, make your book idea fit one of key categories people are proven to want more information on. Title it to reflect benefits people want. Describe it in your sales letter in ways that activate people's basic desires. Just be sure you deliver what you promise.

Do all that and your e-book will sell---guaranteed!

Be sure to "immediately print outgoing message and sign and date printout", mentions Mr.Petit. Mr. Petit's more-detailed discussion, including sample letters, is at http://www.authorslawyer.com/c-pir0.shtml

3) Be sure to also contact payment processor. Most thieves use a third party processor such as PayPal or ClickBank. Contact them immediately asking them to close their client's account.

4) In most cases, by this time your problem will be solved. The hosting company will suspend their services, payment processor will stop processing payment, or ISP will stop theif's Internet Service.

If not, you may need an attorney who handles intellectual property disputes such as an e-book theft. It may take just a letter from him or her to resolve this situation.

You may think, "I will let it go - it's only one person, how much harm can he possibly do?". One illegal reseller is most likely not going to hurt your business. But if you don't take measures to stop more than one thief, you may slowly notice a drop in sales, as Internet becomes saturated with your product.

Do take basic measures outlined in steps above. It won't take you more than a couple of hours, but will save your business cash flow in long run.

IV. How can you prevent e-book theft?

Catching and pursuing your thieves is not easy and time-consuming. Many e-book authors choose to prevent such situations before they even write their e-books. Here are some ways that you can stop theft before it happens.

1) Use an e-book compiler that makes your e-book 100% theft-proof. "E-book Pro" offers you such protection. With it you can remotely cut off access to anyone who stole, illegally redistributes, or otherwise loses their right to your ebook. Developed by Internet Marketing guru, Cory Rudl, this is ONLY software on market that offers such protection for your e-books. You can check it out at: http://www.helpingfoot.com/ebook-security.html

2) Always hide contents of a directory where your e-book file is located. There is not much you can do if your customer decides to resell your e-book, but for those who are looking for easy-to-steal files, be sure to place "index.html" in that directory. This will insure that your files are invisible to Internet users.

3) Give your e-book a creative file name. I noticed that at least once a day someone tries to "guess" my e-book file name by typing different ones in. Don't name your e-book file close to its title.

4) Password protect your e-books, and change your password at least once a month. This can be easily done through your hosting company control panel, or via a CGI script.

5) Do a search on your e-book title (and your name) at least once a month to see if anyone is selling your e-book without your knowledge. When you start selling Reprint Rights, be sure to save all names of your resellers. This way you will always know whether this person is authorized to resell your e-book.

IV. How can you take advantage of e-book theft?

Yes, you read it right. Some authors actually take advantage of their e-books being stolen, especially those writers who have been in such situations before.

Here is thinking behind this concept. If a thief truly wants your e-book, he will find a way to get it. Even if it means typing it up manually!

Instead of doing everything possible to stop theft, authors take it into consideration BEFORE writing their e-books. Here is how you can do it, too.

1) Promote yourself, other e-books, your services, your newsletter, and your web sites throughout e-book. If you're giving examples, try to use your own web sites and your own experiences to illustrate.

2) Always have at least one more product for sale as your back-end product. Mention it throughout your e-book and link to it where needed.

3) Be sure to offer an incentive to your readers (whether they come from you or your thieves) to subscribe to join your mailing list. Give away a free report, a free e-book, a free newsletter, a free pen, etc. just to capture their e-mails. You will then be able to send them follow-up messages and special promotions.

4) Create more and more e-books of interest to same audience. Since they can't get more from thief, they will get it from you!

5) Put a lot of personality in your e-book. It will make it harder to steal and claim as somebody else's, will make you develop close relationships with your customers, and will make your e-book better.

In my own e-book development, I try to combine all of above - prevention, pursuing, and promotion. But here is to your e-books never to be stolen!