How to Develop a Successful ROI for Your Website

Written by By Michael Murray, VP of Fathom SEO

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Aligning SEM with Corporate Marketing Strategies You should start by knowing how your SEM goals relate to your corporate marketing strategy. Which ofrepparttar following (or more) do you want to accomplish? •Generate leads •Sell online •Build brands •Grab more market share

Conversions You absolutely must track pages that allow visitors to take some kind of action, including:

•Requesting a quote •Filling out a contact form •Placing an order •Registering for a newsletter •Ordering a catalog

Establishing Your Metrics Determine which ofrepparttar 134996 following will berepparttar 134997 metrics that will meanrepparttar 134998 most to you: •Online sales (broken down by category) •Repeat visits •Profits on sales •Customer satisfaction •Length of visits •Cost per click (CPC) •Click-through rate (CTR) •Cost per conversion (CPC).

Get plugged into online consumers’ behavior patterns.

For example, studies show that consumers start researching products online several weeks (12 weeks in some business-to business scenarios) before they make a purchase – often offline. Enquiro, based in Kelowna, BC, Canada, in 2004 found that 68.3% of those surveyed used search engines for “consideration or research.” The results are detailed in Enquiro’s “Insiderepparttar 134999 Mind of a Searcher” research report that looks at issues including four distinct types of searchers andrepparttar 135000 frequency with which people search duringrepparttar 135001 buying process.

ROI should be an integral part of any search engine optimization strategy, not something that sounds foreign. Make it work for your business.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based SEO firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."

Successful Search Engine Positioning

Written by Alex Evans

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only pages that will ever rank high because ofrepparttar way they were created. Use only your main keywords or phrases and use one of them per doorway page. Try to placerepparttar 128222 keyword in as many areas as possible includingrepparttar 128223 META Tags, Alt Tags, link tags andrepparttar 128224 main body-text area. The idea behind this, is that you will end up with one doorway page for every keyword and phrase that your web site uses. 3.This step involves submitting each of these new doorway pages to each ofrepparttar 128225 12 Main search engines, which account for approximately 85% ofrepparttar 128226 worldwide searches. Place them within your domain and do not have them blatantly numbered (such as doorway1, 2, 3, etc). I normally name each of my doorway pages torepparttar 128227 keyword thatrepparttar 128228 page is targeting. Search engines are not stupid, they do not like to be giving out high ranks sorepparttar 128229 more you do, to hiderepparttar 128230 fact, repparttar 128231 better. When submitting, do it manually and have each doorway page registered forrepparttar 128232 keyword that it is targeting.

As, these main search engines cover 85% of worldwide searches, it is a good idea to coverrepparttar 128233 remaining lot to ensure that your site is listed at least. The fact is that you want to have your site linked on as many other sites as possible. There should be no limits to how many links you achieve.

Finally, we highly recommend that you resubmit your site at least once per month torepparttar 128234 major engines and then at least on a two week basis, forrepparttar 128235 directories and link pages. This will keep your site active and indexed.

Final words;

Search Engines are proven to berepparttar 128236 best method of web marketing around so it is important that you spend a lot of time getting particular areas of your web site (specified above) properly formatted. Doing it right can save you a massive amount of money and can easily boost your site traffic enormously. If you simply do not haverepparttar 128237 time, consider employing a marketing specialist whom will almost certainly improve your chances of ranking highly.

Good Luck!

Alex Evans is the Managing Director of a Web Solutions Company called Darknight Designs. They provide complete web site design & marketing solutions for clients worldwide. Visit them at –

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