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Promoting a movie through posters should always have marketing objective. Take for example poster of 2003 animate movie "Finding Nemo". Posters like these stir up a lot of attention for younger audience since they are target market. It communicates well to kids and thus encourages parents to go and watch movie with their kids. Such is effect of a poster making it to box office.
"Ocean’s Twelve", sequel of 2001 hit, "Ocean’s Eleven", would not have made it to box office if not for promotional merchandise like movie poster. What makes this poster different is highlight of actors and actresses involved in film. This is also a great approach to make people watch movie.
Did you ever wonder why "Lord of Rings" made it to box office? Aside from movie trailers being shown on television, posters in movie houses add to heighten interest of moviegoers.
Different people react to different situations. Similarly, different people make different reactions to a poster. Your objective should then be to generate attention- enough to encourage and tickle your target market's curiosity from posters you have created for your movie. In order for your movie to make it to box office, your posters should be able to draw attention and interest.
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