How to Create a Money-Making Newsletter Success

Written by Patrick Baghestani

Continued from page 1

Almost as important as names in your newsletter are pictures. The readers will generally accept a newsletter faster ifrepparttar publisher's picture is presented or included as a part ofrepparttar 116948 newsletter. Whether you use pictures ofrepparttar 116949 people, events, locations or products you write about is a policy decision; butrepparttar 116950 use of pictures will set your publication apart fromrepparttar 116951 others and give it an individual image, which is precisely what you want.

The decision as to whether to carry paid advertising, and if so, how much, is another policy decision that should be made while your newsletter is still inrepparttar 116952 planning stages. Some purists feel that advertising corruptsrepparttar 116953 image ofrepparttar 116954 newsletter and may influence editorial policy. Most people accept advertising as a part of everyday life, and don't care one way orrepparttar 116955 other.

Many newsletter publishers, faced with rising production costs and viewing advertising as a means of offsetting those costs, welcome paid advertising. Generallyrepparttar 116956 advertisers seerepparttar 116957 newsletter as a vehicle to a captive audience, and well worthrepparttar 116958 cost.

The only problem with accepting advertising in your newsletter would appear to be that as your circulation grows, so will your number of advertisers, until you'll have to increaserepparttar 116959 size of your newsletter to accommodaterepparttar 116960 advertisers. At this point,repparttar 116961 basic premise or philosophy ofrepparttar 116962 newsletter often changes from news and practical information to one of an advertiser's showcase.

Promoting your newsletter, finding prospective buyers and converting these prospects into loyal subscribers, will berepparttar 116963 most difficult task of your entire undertaking. It takes detailed planning, persistence and patience.

You'll need a sales letter. Checkrepparttar 116964 sales letter you receive inrepparttar 116965 mail; analyze how these are written and pattern yours alongrepparttar 116966 same lines. You'll find all of them - all those worthy of being called sales letters - followingrepparttar 116967 same formula: Attention, Interest, Desire, and Action onrepparttar 116968 part ofrepparttar 116969 reader - AIDA.

Jump right in atrepparttar 116970 beginning and tellrepparttar 116971 reader how he's going to benefit from your newsletter, and then keep emphasizing right on through your "PS",repparttar 116972 many and different benefits he'll gain from subscribing to your newsletter. Elaborate on your listing of benefits with examples of what you have, or you intend to include, in your newsletter.

Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Makerepparttar 116973 recipient of your sales letter feel that you're offering himrepparttar 116974 answer to all his problems onrepparttar 116975 subject of your newsletter.

You have to make your prospect feel that "this isrepparttar 116976 insider's secret" torepparttar 116977 success he wants. Present it to him as his own personal key to success, and then tell him how far behind his contemporaries he is going to be if he doesn't act upon your offer immediately.

Always include a "PS" in your sales letter. This should quickly restate torepparttar 116978 reader that he can start enjoyingrepparttar 116979 benefits of your newsletter by acting immediately, and very subtly suggesting that he may not get another chance to getrepparttar 116980 kind of "success help" you're offering him with this sales letter.

Don't worry aboutrepparttar 116981 length of your sales letter - most are four pages or more; however, it must flow logically and smoothly. Use short sentences, short paragraphs, indented paragraphs, and lost of sub-heads forrepparttar 116982 people who will be "scanning through" your sales letter.

In addition torepparttar 116983 sales letter, your promotion package should include a return reply order card or coupon. This can be either a self-addressed business reply post card, or a separate coupon, in which case you'll have to include a self-addressed return reply envelope. In every mailing piece you send out, always include one orrepparttar 116984 other: either a self-addressed business reply postcard or a self-addressed return reply envelope forrepparttar 116985 recipient to use to send your order form and his remittance back to you.

Your best response will come from a business reply postcard on which you allow your prospect to chargerepparttar 116986 subscription to his credit card, request that you bill him, or send his payment withrepparttar 116987 subscription start order.

For make up of this subscription order card or coupon, simply start saving allrepparttar 116988 order cards and coupons you receive duringrepparttar 116989 next month or so. Chooserepparttar 116990 one you like best, modify according to your needs, and have it typeset, pasted up and border fit.Then, there are several major catalog sales companies that sell subscriptions to school libraries, government agencies and large corporations. These people usually buy through these catalog sales companies rather than direct fromrepparttar 116991 publisher. The publisher makes about 10% on each subscription sold for him by one of these agencies.

The best way of learning about and keeping up with this field of endeavor is by buying and reading books byrepparttar 116992 people who have succeeded in making money viarepparttar 116993 mails; by subscribing to several ofrepparttar 116994 better periodic journals and aids to people in mail order, and by joining some ofrepparttar 116995 mail order trade associations for a free exchange of ideas, advice and help.

Want to learn how to start and grow your very own Home Business? If so, visit our internet home based business resource center at

Organize your mailbox

Written by Anna Sporring

Continued from page 1

You need to read through EVERY email in your inbox! I'm not kidding! You can skimrepparttar ones you are absolutely sure you are not going to save. Deleterepparttar 116947 ones you don't need. Then sortrepparttar 116948 ones you want or need to save, intorepparttar 116949 folder-tree you just created.

Once this job is done, you will never want to go back torepparttar 116950 old 'filing system' again. At least you will not want to do this job one more than once. So now it's up to you to keep you mail organized. Don't let yourself slip back into old habits, and you'll be fine.

Now, doesn't that feel good? You have done a great job! Congratulations. No more looking for missing information, no more frustration. Every time you go through your daily emails, you know exactly where to put them.

Do you know what you just did? You created Freedom! Imagine allrepparttar 116951 time you freed up just by organizing your information like this.

Go make yourself a really nice cup of coffee now, or tea or a drink or whatever you like. You've earned a break.


PS. This article was written using Ezine Article Creator. Get your copy here:

================================================ Anna Sporring is an experienced writer andrepparttar 116952 publisher of Oppstar Weekly - an eZine focusing on helping you grow your opt-in list and your business with your own newsletter. Subscribe here: ================================================

About the author Anna Sporring is an experienced writer and the publisher of Oppstar Weekly - an eZine focusing on helping you grow your opt-in list and your business with your own newsletter. Subscribe here:

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