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Keep in mind that these new pages are interior pages, which means that they should provide a link to other pages on your site, and your site should provide a link back to those pages. If you’ve done your homework right, these new pages are providing value to your users, therefore providing value to search engines, so there’s no reason why you wouldn’t want to link to these new interior pages.
Can you use redirects from text-based pages to pages of graphics? I highly recommend not doing so. The engines have never been fond of redirects for one thing. But, even if your redirects aren’t “sneaky” (as Google says in their Guidelines), if you don’t use text links with keyword phrase in link text, you’re missing out on one of most valuable search engine optimization strategies available to you: using your keyword phrase in link text pointing to your pages.
4. You can leave your existing graphic-intense pages as they are, and instead concentrate on “off page” factors such as building link popularity to those pages and making sure that pages linking to graphics pages use link text that contains your important keyword phrase. In other words, you can work on your “link reputation.”
After all, you can compete with big boys using almost any strategy that is detrimental to search engine rankings if your link popularity and link reputation is strong enough, and if sites linking to you describe your site using your important keyword phrase.
By “strong” enough, I mean that links should be from popular, authoritative sites in your topic area. Sheer numbers aren’t what we’re after here. We’re after links from popular and authoritative sites in our topic area. We’re also after links that use our important keyword phrase in link text describing our pages.
Though best solution is to add text to your pages of graphics, sometimes you (or your client) won’t want to go that route. They may want to keep existing pages just as they are.
In those situations, it’s important to have some “Google friendly” solutions that will give you best chance at achieving top rankings for your pages, while making sure that you’re following guidelines as stated by Google.
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru http://www.searchengineworkshops.com in locations across the globe as well as online courses at http://www.onlinewebtraining.com/. Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," at http://www.wordtracker-magic.com (which offers great tips for helping you learn how to focus on your target audience.)