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5.Sell ad space: Try selling ad space to advertisers who are interested in your target market. A site that sells specialized pet services like a kennel or a pet hostel might be interested in advertising to pet owners since it is usually a big question for a family going on a vacation to leave their pet in safe hands.
6.Create a joint venture with like-minded businesses: Another option would be to create a joint venture with other businesses. Align your services with, say, a dog-training agency. You could set up an arrangement where you earn a portion of
profits on any sales you send his way. Then, write a quick e-mail promotion about his service and send it to all of your customers who live in his area.
7.Start an affiliate program: Finally, start an affiliate program to promote your site. You could do all your selling yourself . . . but why would you? Think about it--you boost your visibility when your affiliates start publicizing your site, you gain credibility with your affiliates' customers, and you simply make more sales! You can get some more ideas at:
http://developers.evrsoft.com/article/web-development/miscellaneous/how-to-leverage-your-curr.shtml
This is not all. You can pull additional sales from existing customers by investing in customer relationship management and data mining. Data mining systems allow companies to target a broad range of customers with common buying characteristics as well as narrow
target down to individual customers. Targeted e-mail, for instance is more effective than broadcast email. Companies such as Amazon.com do a great job of suggesting choices based on past product purchases.
Another major source of new revenue for an online company is “Digital Content”. Digital content is basically kind of information that can be downloaded by
user for a certain fee. Digital content ranges from music, movies, photographs, news and information, interactive multiplayer games, books magazines and almost anything else that can be digitised. Revenues may come from pay per use of subscription or purchase for downloads.
For an imaginative business owner
possibilities for creating new revenue streams are limitless. Diversifying is great; diversifying is fun, but a word of caution here. You must make extra sure that your revenue channels are complimentary to each other and that you never, never forget your core customer base. These were
first people to buy from you and these are
ones who are still most likely to come back with repeat orders.
Generating multiple revenue streams is
most logical solution to turning your online investments into a profitable and sustainable business. Let your imagination run lose, plan in detail and be prepared to work real hard; having 3 sources of income compared to one never hurt anybody!
Also see:
http://www.powerhomebiz.com/vol116/revenue.htm

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