Now, if you need these two columnar div’s to expand vertically equal to each other you can use following method.

First create a background image that if tiled vertically will look like two columns. For reference, please visit http://www.ecpgroup.net. Here, background image (http://www.ecpgroup.net/images/content_bg.gif) has been used in container div that holds body and footer of web page.

This background image must be 1 pixel high and as wide as container that contains all elements of your web page.

In html document: {div id=“container”} {div id=“div1”}{/div} {div id=“div2”}{/div} {/div} (in order to display it right on a browser "{" has been used in place of "<" in above example)

Declare following rules in stylesheet: #container { background: url(the_Url_Of_The_Background_Image.gif) repeat-y 0% 0%; } #div1 { float:left; width:50%;} #div2 { marging-left:50%; width:50%;}

The result will be appearance of two columnar div’s expanding vertically equal to each other. So, although we cannot extend a div vertically equal to another div, we can make it appear so. This is exactly method used at http://www.ecpgroup.net.

** Bonuses **

Every great website offers bonuses to people who buy, apply or fill out a form. Nothing induces someone to do business with you online like offering them something extra for taking action you want. Offering a bonus report, tape, extended membership, extra quantities of product at a deep discount, coupons, or just about anything makes people more willing to go ahead with purchase decision.

** Guarantees **

Everyone takes a risk whenever they buy anything from anyone. The risk centers on whether or not product or service will perform as promised. In a retail store most people feel pretty confident store will still exist if they need to make a return or exchange in a few days. On web, however, that risk in making a purchase seems much higher than in "offline" world.

Every great website makes a point of specifically telling customers about their return policy and truly exceptional sites offer 100%, no-questions-asked, money-back guarantees. People rarely take advantage of such guarantees and I have personally seen a website's sales increase by 45% just by extending guarantee period an additional 30 days.

** Phone numbers **

Every great website has a phone number with a real live human being on other end who can answer questions and provide product support.

So there you have it! With few exceptions this represents formula for creating or identifying a truly great website.