Only those who know specific location of your presentation on web will be able to access your visuals. You can communicate URL during phone conversation or you can send it to a group via e-mail before an event. Unless you are also online, visitors will not be able to navigate through your presentation. Applications:

Any presentation task you would normally accomplish in-person can now be done on phone and online: •Demonstrations. Do a better job of describing benefits of your product or service by showing as well as telling. Interactively walk prospects through steps you’ll use to help them solve a pressing problem or achieve a desired goal. •Previews. Increase attendance at teleseminars and live events by previewing contents and benefits of attending. •Proposals. Deliver client presentations in an interactive environment. Use your voice to build enthusiasm and address concerns or questions as they arise. •Continuous contact. Keep in close touch with clients and prospects while helping them make informed purchase decisions and best use of their purchase. •Training. Keep employees and your sales staff motivated and up to date on your latest products and services.

It’s all about relationships. Web-based presentations are just another way you can put today’s low-cost technology to work building and maintaining close ties with customers and prospects. At low cost, you can communicate with added impact from your office.

Fine-tune your database of clients, prospects and contacts. Treat your best clients special. Offer them special services. Airlines do this with their frequent flyer points and special status. Stay close to your best clients, keeping them informed and staying informed about them and their business.

Be unique. Discover 'unwritten rules' of your business then break them to be different. Dell broke 'rule' that computers must be sold through dealers. Dell is now a leader in computer direct sales. Stand out from crowd. Watch for changes in your industry that may threaten your market. If crowd goes down you don't have to go with it. The leaders in any market do well even in downswings.

Network with leaders in other business to learn about changes - threats and opportunities in their industries. These are people who may or may not actually buy your product - but you gain information, prestige and inspiration from them. You might partner with them for a joint promotion. It builds your credibility to be seen with leaders.

Build your credibility as an expert with help of media. Develop your media contacts. You will get best results from appearing in print. Print has greatest credibility and you can photocopy it for those who did not see it. Build relationships with editors, writers and reporters in publications your prospects and clients are most likely to read - or respect. Include these media contacts in your database and treat them like your best clients. Keep them informed of changes in your business. Meet them for lunch or coffee. Offer to introduce them to some of your other contacts they may be interested in meeting.

Write articles about your expertise for publications. Don't expect to be paid for articles - you want to get your name out often. The easiest articles to write are tips lists. Editors like them and readers love them - easy to read and use. Once you get published - recycle articles and offer to other publications. Photocopy articles and send them to everyone on your database - or at least to your best clients so they receive useful information and see what an expert you are. You must be an expert if your words are in print!

Keep your business alive; invest in future growth through smart marketing.