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Obviously, I've been repeating words 'action' and 'solution' a lot until you're probably sick of reading them, but...

That's where focus of your copywriting needs to be.

The solution is what people want and action is what you want.

Copywriting is all about you giving your readers enough reason, using curiosity and benefits, to seek solution you offer even though they have to take your action first.

Just like me, people ARE resistant to taking action. No one wants to be led into doing something, especially where giving up money is involved.

People don't want to do what you want them to do. They'll only act if they believe they are getting better part of deal.

The sizzle that makes sale happens when your words put others in control of doing what you want them to do.

That may seem like a bit of a twisted statement, but think about it. Build enough curiosity, offer enough benefits, and it then becomes buyer's idea to get what they want --- NOT your idea to sell it to them.

That's how great copywriting works and how sales happen. The buyer becomes willing to take your action so they can get their solution.

So then here are steps you take when copywriting.

1. Define action you want your readers to take. 2. List benefits what you are offering will give to them. 3. Determine what people who do not have what you are offering may be curious about in regards to it. 4. Create your headline or title from most compelling benefit or point of curiosity you have listed. 5. Create a desire to know based on points of curiosity you listed and show benefits people will receive upon taking action you defined. 6. Call for them to take that action.

That's basics behind great copywriting. It's all about having your direction and ideas ready before you start. It's about being specific, too. Generalizations are often referred to as 'hype'. Get specific, so people know where you're headed and they'll be more likely to follow.

Remember, sizzle isn't in seller's mind at time of purchase, it belongs to buyer. Otherwise, they don't buy. Your job when copywriting is to put it there.

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