How to Choose Keywords for Maximum SEO Effectiveness

Written by Corey A. Wenger

Continued from page 1

6)Don’t forget Geographics. If your products and services are local or regional, be sure to include your state or city within your search phrases. For example, an investigations company that conducts most of its business inrepparttar Midwest would want to choose “Indiana and private investigator.”

7)Take a look at your competition. Based on your top three competitors, look at their website for specific search terms being used. Also, look at their META keywords to get a good idea of what search terms they think are important. Remember you want to look at competitors for your different markets served and products and service lines.

8)Analyze your website traffic. Make sure your web hosting company provides you withrepparttar 127857 ability to analyze your website log files. Some hosting companies have you log into your account to view monthly web traffic reports, while others email monthly reports. Information obtained can tell yourepparttar 127858 top search terms and search engines used to find your website and other valuable information. To getrepparttar 127859 most out of your log file data, it is recommended to use a log file analyzer such as Web Trends or Urchin.

By applying these methods, you will be well on your way to generating highly-targeted keywords and phrases that attractrepparttar 127860 right types of prospective clients - ones that have direct interest in your products, services, and solutions you offer.

Corey Wenger is owner of Key Position Web Marketing and is a professional Search Engine Optimizer and Consultant who has over three years of experience in helping companies increase sales and profitability through strategic web marketing programs. On average, clients have seen 200% + increases in web marketing sales and prospects. For more information, please visit or email him at

"How To Write Effective And Unique Articles That Are Optimized for the Search Engines"

Written by Karl Augustine

Continued from page 1

Article optimization tactic 4: Utilize keywords inrepparttar 1st sentence ofrepparttar 127856 initial paragraph. This an easily be accomplished and still makerepparttar 127857 paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.

Article optimization tactic 5: Utilize keywords in text with appropriate keyword density. After you write your article, you can easily edit to try to obtainrepparttar 127858 best keyword density forrepparttar 127859 search engines you'd like to target.

Google's optimum keyword density is between 1.5% to 2.5% keyword density atrepparttar 127860 time of this writing.

Once you haverepparttar 127861 article written you can use GoRank's keyword optimization tool (new browser opens) to check whatrepparttar 127862 keyword density is ofrepparttar 127863 text ofrepparttar 127864 article so you can edit accordingly.

Remember, you don't want to 'stuff'repparttar 127865 page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up torepparttar 127866 required amount forrepparttar 127867 desired keyword density.

Article optimization tactic 6: Bold or italicize keywords in text. When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. Whenrepparttar 127868 reader comes across bolded and italicized words they add emphasis torepparttar 127869 text atrepparttar 127870 time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.

One key item to remember to write naturally so you get your message across in a human manner.

You wantrepparttar 127871 reader to click to your link atrepparttar 127872 end or inrepparttar 127873 body ofrepparttar 127874 article andrepparttar 127875 more human and conversational your article comes across,repparttar 127876 more likely thatrepparttar 127877 reader will travel torepparttar 127878 URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them forrepparttar 127879 search engines.

After your article is optimized, do all you can to get it posted to other web sites sorepparttar 127880 number of relevant links pointing to that article is heightened. If you get your article posted to some ofrepparttar 127881 heavier web sites that post articles and haverepparttar 127882 correct categories where your article will fit,repparttar 127883 faster your article URL will get indexed byrepparttar 127884 search engines.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

Start an online business

SEO Expert Interview

    <Back to Page 1 © 2005
Terms of Use